Case Study

NBA2K

Gaming Audience Reach

Snack Media supported NBA2K launch activity through premium sports inventory and social-first distribution touchpoints, driving massive engagement among core gaming communities.

NBA2K Campaign
22M Social Impressions
18% VTR Average
5.5k Direct Conversions
94% Audience Match
01. The Challenge

Contextual Awareness

NBA2K needed rapid awareness uplift during the critical launch window while keeping audience quality high and creative delivery hyper-relevant to the context of live sports moments.

02. The Solution

Integrated Amplification

  • Activated campaign flights around high-attention live sports events.
  • Combined display, video, and social extensions to reinforce brand recall.
  • Managed real-time pacing and reporting for tight optimisation loops.

"The integration of social-first distribution with premium sports inventory provided the exact touchpoints we needed to reach the gaming audience at scale."

— Marketing Director, 2K Games
03. The Outcome

Maximum Momentum

The launch campaign achieved broad quality reach and strong visibility across core audience segments, resulting in a measurable increase in search intent and launch-day engagement.

Launch Showcase

Review the campaign creative and social amplification below.

Campaign Slide Deck Embed Area

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