Case Study

LiveScore

Unified Auction & Direct Demand

LiveScore partnered with Snack Media to consolidate auction and direct demand strategy into one coordinated framework, maximizing inventory yield and operational efficiency.

LiveScore Strategy
34% Yield Increase
0.8s Bidding Latency
92% Fill Consistency
100% SPO Compliance
01. The Challenge

Operational Fragmentation

A fragmented setup and uneven demand paths made performance prediction difficult across key inventory groups. The LiveScore team needed a unified approach that could scale operationally without sacrificing quality.

02. The Solution

Strategic Consolidation

  • Aligned Prebid and direct demand into a single, cohesive monetisation strategy.
  • Standardised priority rules and auction routing across all global placements.
  • Implemented ongoing reporting loops for continuous, data-driven optimisation.

"Consolidating our demand sources into a single framework has transformed our yield management and simplified our operational overhead."

— Director of Advertising, LiveScore Group
03. The Outcome

Yield Stability

The unified model delivered increased consistency in monetisation performance and significantly accelerated optimisation decisions, ensuring long-term yield stability for LiveScore's premium inventory.

Strategic Roadmap

Review the technical implementation and yield analysis below.

Implementation Slide Deck Embed Area

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