While Google’s decision to delay or even halt the removal of third-party cookies may have eased short-term pressure on publishers, the shift towards smarter, more respectful advertising is already well underway. At Snack Media, we believe the future of digital monetisation lies in strategies that prioritise relevance, user experience, and privacy from the ground up – regardless of cookie status.
That’s why Snack Media partnered with Seedtag, a global contextual advertising leader, to help sports publishers unlock premium demand and maximise revenue through intelligent, contextual advertising.
Here’s why Seedtag is one of our most valuable monetisation partners – and how they’re helping redefine the way sports publishers generate revenue:
1. Contextual Intelligence That Enhances Relevance
Seedtag’s proprietary AI, Liz, delivers deep contextual understanding by analysing not just text, but images, layout, and editorial structure. This allows advertisers to align their messaging with the true meaning of content, delivering ads that:
- Match the interest and intent of sports fans
- Drive higher engagement without tracking user behaviour
- Improve campaign performance by serving ads in the right moments
Snack Media use Seedtag’s technology to pair highly relevant brand messages with match previews, fan reactions, live blogs, and post-game analysis – ensuring advertising feels additive, not disruptive.
2. Premium Ad Formats That Work With Content, Not Against It
Seedtag offers a suite of in-content, non-intrusive ad formats designed to enhance the user experience. These include:
- In-Image ads that make editorial visuals work harder
- In-Article units that integrate naturally into reading flow
- Branded storytelling formats that enrich the content experience
By leveraging these placements, Snack Media helps sports publishers capture attention in a way that respects both content and audience, driving better viewability and engagement – key metrics for sustained monetisation.
3. Beyond Cookies: A Smarter, Sustainable Model
Yes, third-party cookies remain available – for now. But relying on them as the cornerstone of digital monetisation is increasingly risky. Advertisers are shifting their focus towards contextual targeting for its:
- Long-term compliance with privacy expectations
- Reduced dependence on user identifiers
- Increased control and transparency in ad placements
Seedtag’s contextual approach is a strategic complement to existing audience-based solutions, giving publishers a more balanced, future-proof monetisation strategy today – not just in a cookie-less tomorrow.
4. High-Quality Demand From Global Brands
Seedtag’s contextual excellence has attracted top-tier advertisers looking to reach engaged audiences in safe, relevant environments. Through our partnership, Snack Media publishers benefit from:
- Direct access to premium campaigns from trusted brands
- Consistently strong CPMs across a wide range of sports content
- More stable, diversified revenue streams
As demand grows for brand-safe, high-performance placements, Seedtag helps ensure our sports publishers remain at the front of the queue.
5. Easy Integration, Scalable Monetisation
Seedtag’s solutions fit seamlessly into existing ad stacks, making them easy to adopt and scale across multiple sites and content formats. With minimal setup, publishers can:
- Start generating revenue quickly
- Optimise existing inventory without overhauling infrastructure
- Grow contextual revenues in tandem with other monetisation strategies
Snack Media supports smooth integration across our portfolio, so partners can see immediate benefits without disrupting editorial or technical workflows.
The Bottom Line
Even in a world where cookies remain, contextual advertising has proven itself as a powerful revenue driver – and Seedtag is leading the way. By combining deep contextual intelligence, premium creative formats, and strong advertiser demand, Seedtag enables Snack Media to deliver exceptional monetisation outcomes while keeping sports fans front and centre.
Want to make your content work harder? Talk to Snack Media today about how Seedtag’s contextual solutions can help you drive smarter, scalable monetisation.
