In today’s rapidly evolving digital landscape, publishers face significant challenges in monetising their content, particularly with the decline of third-party cookies. At Snack Media, we understand the importance of maximising ad revenue while maintaining a high-quality user experience. That’s why we’ve partnered with Intent IQ, a pioneer in AI-driven identity resolution, to help our publishing partners thrive in this cookieless world.
Who Are Intent IQ?
Intent IQ specialises in identity resolution technology, focusing on delivering cookieless advertising solutions. Their advanced solutions enable advertisers to achieve outstanding campaign results through privacy-first activation and attribution, while simultaneously helping publishers like Snack Media unlock new revenue streams.
By leveraging Intent IQ’s cutting-edge technology, we ensure our partners benefit from seamless identity resolution, higher ad fill rates, and stronger CPMs, all while respecting user privacy.
What Do They Do?
At the core of Intent IQ’s offering is their proprietary IIQ ID, which enables over 2 billion targeted ads to be delivered daily across more than 80,000 websites and apps—even in cookieless environments. Their extensive patent portfolio, comprising over 170 granted patents, covers essential aspects of digital advertising, including:
- Profile-based bidding
- Behavioural targeting
- Online and offline data monetisation
- Probabilistic cross-device targeting and attribution
These innovations make Intent IQ a critical player in the digital advertising space, allowing publishers in the Snack Media portfolio to enhance their ad performance even as the industry shifts away from cookies.
How Does Intent IQ Work?
One of the standout features of Intent IQ is their Data Sharing Choice (DSC) initiative. Designed to balance a free internet with user data privacy, DSC provides a standardised way for users to opt-in to sharing anonymous data points—such as site cookie ID, IP address, and user-agent information—with advertisers. This is similar to existing cookie consent mechanisms under GDPR but goes beyond by ensuring cross-site identity resolution without reliance on third-party cookies.
By obtaining consent for these anonymous identifiers, Intent IQ creates a privacy-friendly universal ID that functions across sites and devices, ensuring advertisers can still target effectively and publishers can continue to monetise their content at high efficiency.
How Snack Media Uses Intent IQ to Help Publishers Monetise Traffic
For publishers, the deprecation of third-party cookies presents a major revenue challenge. Many alternative solutions—such as login-based IDs—cover less than 20% of ad inventory, significantly limiting revenue potential. However, through our partnership with Intent IQ, Snack Media is able to offer publishers a far more effective solution that covers over 80% of ad inventory.
Here’s how Intent IQ helps publishers in the Snack Media network maximise their ad revenue:
- Expanding Reach: Intent IQ’s identity solution extends monetisable inventory far beyond what cookies or login-based solutions can provide, ensuring our publishers don’t lose valuable ad impressions.
- Enhancing User Trust: With clear and transparent data-sharing choices, publishers can maintain user trust and compliance with privacy regulations while still delivering high-value advertising experiences.
- Sustaining and Boosting Ad Revenue: Intent IQ’s identity resolution technology allows us to maintain strong targeting capabilities for advertisers, which translates to higher CPMs and increased revenue for publishers.
The Future of Cookieless Monetisation
As the industry moves towards a privacy-first digital ecosystem, Snack Media are committed to staying ahead of the curve. Our partnership with Intent IQ ensures that our publishers remain competitive and well-positioned to generate sustainable revenue in the post-cookie era.
If you’re a publisher looking to future-proof your monetisation strategy, get in touch with Snack Media today to learn more about how Intent IQ can help you maximise your ad revenue.
