As the digital advertising landscape evolves, sports publishers face increasing challenges in monetising their inventory efficiently. With the decline of third-party cookies and rising concerns over consumer privacy, traditional audience targeting methods are becoming less effective.
Snack Media partner with GumGum, a leading contextual intelligence company, to provide sports publishers with innovative, privacy-compliant monetisation solutions. GumGum’s technology enables brands to deliver highly relevant, non-intrusive advertising by understanding the true meaning of content—without relying on cookies.
Here’s why GumGum are one of Snack Media’s most successful monetisation partners and how their solutions can benefit our partners:
1. Contextual Targeting That Drives Engagement
GumGum’s Verity technology uses advanced AI and machine learning to analyse text, images, videos, and metadata in real-time, ensuring ads appear in the most relevant environments. This results in:
- Higher ad relevance for users, leading to improved engagement
- Stronger brand alignment with sports content, reducing ad fatigue
- Better ad performance without requiring user data tracking
Snack Media leverage Verity to ensure ad placements align seamlessly with match reports, analysis, stories, and breaking sports news, increasing fan engagement while maintaining an optimal user experience.
2. High-Impact, Non-Intrusive Ad Formats
GumGum offer visually engaging ad formats, such as the adhesive footer, skins and interscroller formats that blend seamlessly into sports content without disrupting the user experience. These formats:
- Enhance monetisation opportunities without overcrowding pages
- Capture user attention in a natural and engaging way
- Increase viewability and completion rates, leading to higher CPMs
At Snack Media, we integrate GumGum’s ad formats across our sports publisher portfolio, ensuring maximum revenue while keeping fans engaged.
3. Privacy-First Approach to Advertising
With privacy regulations tightening, sports publishers need advertising solutions that don’t rely on personal data. GumGum’s contextual approach means:
- Less dependence on third-party cookies or personal identifiers
- Compliant with GDPR, CCPA, and other privacy laws
- A sustainable long-term monetisation strategy
By partnering with GumGum, Snack Media ensure our publishers stay ahead of privacy trends while continuing to drive strong advertising revenue across sports content.
4. Increased Demand from Premium Advertisers
Top brands are shifting their budgets toward contextually intelligent advertising, knowing it delivers both performance and brand safety. Through GumGum, sports publishers can access:
- Premium campaigns from global brands looking to reach engaged sports audiences
- Higher CPMs due to increased advertiser confidence
- A steady, reliable revenue stream
Snack Media benefit from GumGum’s strong relationships with premium advertisers, helping our publishers maximise earnings and maintain strong fill rates across sports content.
5. Seamless Integration & Scalable Monetisation
GumGum’s solutions are easy to implement and work alongside existing ad strategies, making them an excellent addition for sports publishers looking to boost revenue. Their technology:
- Works with existing ad stack and programmatic partners
- Requires minimal technical setup
- Scales effortlessly across different sports content types
Snack Media ensure our sports publisher network benefits from frictionless implementation and immediate monetisation improvements with GumGum.
The Bottom Line
GumGum’s innovative, privacy-first contextual advertising solutions make them one of Snack Media’s most successful monetisation partners. By leveraging their advanced AI, high-impact ad formats, and premium demand, we help sports publishers increase revenue while maintaining a seamless user experience for their fans.
Want to enhance your monetisation? Get in touch with Snack Media today and discover how contextual advertising can future-proof your sports revenue strategy.
