As third-party cookies continue to depreciate and privacy regulations tighten, digital publishers—especially those in the sports industry—face increasing challenges in monetising their inventory effectively. Traditional programmatic revenue streams are becoming less reliable, making it essential for publishers to adopt identity solutions that future-proof their businesses.
Snack Media have partnered with LiveRamp, a powerful data connectivity platform, to enhance addressability, boost yield, and unlock premium demand—all while maintaining consumer trust. Here’s why Snack Media run LiveRamp and why you should too:
1. Maintain and Grow Your Audience Addressability
With cookies fading out, audience addressability is under threat. LiveRamp’s Authenticated Traffic Solution (ATS) allows sports publishers to establish direct, consent-based relationships with their audiences. This ensures advertisers can continue to reach valuable users across devices and platforms, leading to:
- Higher match rates than cookie-based solutions
- More accurate targeting for advertisers
- Improved ad relevance and engagement for users
Snack Media use LiveRamp to ensure our network of publishers retain valuable addressability and maximises revenue streams without relying on third-party cookies.
2. Enhance Inventory Value, Unlock Premium Demand and Higher CPMs
Advertisers are actively shifting budgets towards addressable, privacy-compliant environments. By integrating LiveRamp, publishers can enhance the value of their inventory, making it more appealing to premium advertisers through:
- Improved addressability, making authenticated audiences more attractive to premium advertisers
- Increased advertiser confidence in audience targeting, which can contribute to higher CPMs
- Better fill rates by ensuring inventory remains competitive in a privacy-first ecosystem
Snack Media integrate LiveRamp to unlock premium brand partnerships, securing higher ad rates and ensuring the best returns for publishers within its network.
3. Strengthen First-Party Data Strategies
Sports publishers have a unique advantage—engaged, passionate audiences with high repeat visit rates. LiveRamp help activate and monetise this first-party data by:
- Enhancing audience segmentation for better-targeted campaigns
- Facilitating direct deals with advertisers who value high-intent users
- Boosting audience insights for more informed content and ad strategies
Snack Media leverage LiveRamp to help publishers make the most of their first-party data, driving increased revenue through optimised audience engagement.
4. Future-Proof Your Monetisation Strategy
With Google’s Privacy Sandbox and increasing restrictions on tracking, having a sustainable identity strategy is crucial. LiveRamp provides a scalable, privacy-first identity solution that supports audience recognition and helps sustain programmatic demand across all major SSPs and DSPs, ensuring:
- Improved audience addressability to maintain programmatic demand as cookies phase-out
- More consistent audience recognition across different platforms
- Compatibility with existing advertising technologies, helping publishers navigate evolving privacy regulations
Snack Media are committed to future-proofing our publishers’ monetisation strategies by integrating LiveRamp, ensuring long-term stability in an evolving digital landscape.
5. Improve User Experience While Driving Revenue
Rather than relying on disruptive ad formats or invasive tracking methods, LiveRamp enable publishers to build trust with their users through transparent, consent-based authentication. This results in:
- Stronger relationships with audiences through ethical data practices
- Higher engagement as ads become more relevant and less intrusive
- Sustainable revenue growth without compromising user experience
Snack Media’s implementation of LiveRamp allows our publishers to maintain audience trust while maximising ad revenue, creating a win-win scenario for both publishers and users.
The Bottom Line
Snack Media run LiveRamp because it empowers sports publishers to thrive in a privacy-first, post-cookie world by enhancing addressability, driving premium demand, and maximising revenue potential. Don’t let cookie depreciation limit your monetisation—partner with Snack Media and LiveRamp to stay ahead of the game.
Ready to Future-Proof Your Revenue? Get in touch with Snack Media to learn how integrating LiveRamp can help you optimise your inventory and increase revenue in a cookieless world.
