It has been just over a year since Snack Media made its groundbreaking acquisition of Facebook’s largest global sports publisher, GIVEMESPORT.
GIVEMESPORT has since become an integral part of Snack Media’s network of owned and operated websites, standing tall as the company’s flagship brand, with a huge audience size of over 160 million unique monthly users across all its platforms.
Upon the acquisition, Niall Coen, Snack Media’s CEO, cited the “tremendous opportunity” it presented the business, while adding how excited he was for the GIVEMESPORT team to be joining the rest of Snack Media’s family, given their obvious “strength of expertise”.
Average monthly 3 second video views have increased by 2414%
Now giving his thoughts, Niall commented: “With the first 12 months under the belt and having driven the business forward in the hardest year in history, we are excited to grow the platform, brand, and engagement across new formats. For example, we recently invested into the The Football Terrace YouTube channel — where we plan to drive even more engagement, honour the fan, and bring the world’s best fan creators to the platform.
“Our ‘stay hungry’ ethos will drive us to try new, innovative formats and business models. We are increasingly thinking about the live fan experiences, bridging the gap between ‘at game’ and ‘digital’ fans on the move.
“We know how to gather meaningful conversations and crowds that deliver for brands over the long term. I’m as excited about the next 12 months and the growth of GIVEMESPORT as I am about developing a sustainable platform that provides a home, while exciting and motivating our team. We have a great team who fuel the platform through remarkable creativity, innovation, and a lot of hard work.”
Average monthly 1 minute video views have jumped from 1.4K to 8.9M
Martin Crawford, Snack Media’s Head of Content, is one such team member who has also played an important role in integrating GIVEMESPORT into the network. “It’s been a fantastic 12 months,” he said. “A lot of hard work has been put into this, resulting in some great wins for the business — increasing our non-football output, rolling out a new SEO strategy, and relaunching GiveMeSport Women, to name a few.”
Another vital cog, who joined the team as part of the acquisition, has been Rob Hoskin. Originally coming across as a Senior Writer, Rob has since been promoted to the position of Features Editor on GIVEMESPORT. Speaking about the changes since coming over to Snack Media, he said:
“From an editorial aspect, there has been an increased focus on areas away from social. We now have a dedicated news team, while a lot is being done to increase our SEO traffic.
“Snack Media immediately recognised there was perhaps an over-reliance on Facebook as a traffic source and have grown GIVEMESPORT in other areas to take that pressure away from social. We’ve already seen lots of positive results from that.”
Making such a high-profile acquisition in the middle of a pandemic was no mean feat, but with the benefit of hindsight, it’s clear to see that the decision to purchase GIVEMESPORT was an inspired one.
The brand has continued to go from strength to strength, helping Snack Media reach a wider global and U.K. audience of sports fans than ever before, as well as playing an important role in the company’s branded campaign deliveries.
Reflecting on the past 12 months, Niall concluded: “It’s been top class in the hardest year ever. It has been such a challenging year, integrating a big platform and over 40 employees over Zoom is no easy task but one that, when we look back in five years time, might just be the greatest achievement in Snack Media’s history.”
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