Snack Media has acquired one of the largest non-club specific YouTube Fan channels, ‘The Football Terrace’. The acquisition will see both Snack Media and channel presenter Terry Flewers, build out a new commercial partnership further promoting and syndicating Terry’s content across GiveMeSport and Snack Media’s other media platforms.
Niall Coen CEO of Snack Media said of Terry Flewers “he is a phenomenal talent, combining a deep understanding of the culture of the game with the rare ability to let the fans do the talking. Terry is one of a new breed of community-leading talent whose growing influence is powered not by the sound of his own voice but by his ability to listen and learn from others – the fans.”
Founded in 2013, The Football Terrace places fans at the heart of everything it does. The channel brings you everything from big match previews / post-match reaction and tactical analysis, to player debates and reviews / opinions. The Football Terrace empowers fans and provides them with multiple options for fan engagement such as Super Chats, Phone-in Shows, and a private Discord Server.
One thing the channel prides itself on is the constant commitment to its engaged audience and the entrenched belief that viewers are the embodiment of the channel. The channel remains committed to giving fans a voice in a market that is saturated with one dimensional content.
Using Snack Media’s expertise in content syndication and GiveMeSport as the platform on which to further promote The Football Terrace’s content, the partnership will only help get the channel’s content and message out further and commercialise on an already profitable channel. Previous partners have included Manscape, The Best FIFA Football Awards as well as leading betting companies including Betfair and Ladbrokes.
Terry Flewers, Founder of the Football Terrace said:
I am so excited about our new partnership with Snack Media as it will enable us to create and produce better and more frequent content that keeps the fans at the heart of what we do. My values and Snack’s align naturally making this the perfect fit. The growth of The Terrace has been a humbling experience for me and I cannot thank my subscribers enough. This next step is for them!
Niall Coen, Co-Founder and CEO of Snack Media said:
The work that Terry has done to build The Football Terrace to where it is today with over 50 Million video views is phenomenal. His potent combination of live social video and expert fan opinion enable us all to tap into new audiences. We see The Football Terrace as the next generation talk show much like a talkSPORT or Soccer Saturday but built for fans, always Honouring the Fan, by placing them at the heart of everything they do. We’re looking forward to supercharging The Football Terrace’s audience, content and commercial proposition.
To see The Football Terrace YouTube channel, click here.
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