Snack Media’s GiveMeSport, the largest sports publisher on Facebook by following, has become the exclusive sports distribution partner for The High Performance Podcast.
The partnership sees GiveMeSport gain full access to video clips and other approved content derived from the podcast in order to syndicate it across video, social and editorial. The podcast will also have its own section on the GiveMeSport website.
With over 3 million downloads to date, The High Performance Podcast features sports broadcaster, Jake Humphrey and leading organisational psychologist, Professor Damian Hughes, interviewing world-class performers from the worlds of sport, music, business and entertainment to learn how they create a high performance culture.
Niall Coen, Co-Founder and CEO of Snack Media said:
“We are delighted to be working with such a prestigious team as Jake and Damian. The High Performance Podcast features an intimate glimpse into the lives of high-achieving, successful individuals. We are looking forward to working with them, to grow their audience and to make their content more readily accessible.”
“We have all witnessed the phenomenal growth of audio and the resurgence of podcasting. Having started as a podcast ourselves and grown to a network of over 400 websites and a combined social media reach of 28 million followers, we are actively looking to work with more podcasts and audio content creators to distribute and monetise their content.”
Jake Humphrey, who created the podcast, said;
“I have long been fascinated by the mindset, behaviours, and learnings from high achievers. And the success of High Performance goes to show how engaging their stories are. Snack Media has a diverse and highly engaged sports audience. I’m looking forward to working with them and growing our audience.”
For further information, visit https://www.givemesport.com/podcast
The High Performance Podcast is available on Apple, Acast, Spotify and all podcast providers weekly.
The High Performance Podcast is sponsored by Lotus Cars.
About Jake Humphrey
An experienced TV and radio broadcaster, Jake is currently the face of Premier League Football on BT Sport having been at the forefront of much of BBC Sport’s coverage for many national and international events. He is also co-founder of award-winning production company Whisper.
Off-screen, Jake is a Trustee of Norwich Community Sports Foundation and Vice President of Clic Sargent. In 2020, Jake was approved by the Queen to be a Deputy Lieutenant of Norfolk.
Jake has also invested in Coral Eyewear, a sustainable eyewear brand launched by a 20-year-old UEA student.
About Professor Damian Hughes
Professor Damian Hughes is an international speaker and bestselling author who combines his practical and academic background within sport, organisational development and change psychology, to help organisations and teams to create a high performing culture.
He is the author of eight best-selling business books, including Liquid Thinking, Liquid Leadership, How to Change Absolutely Anything, How to Think Like Sir Alex Ferguson and The Five STEPS to a Winning Mindset.
Damian works as a high performance consultant, previously for Sale Sharks, Warrington Wolves, England and GB Rugby League teams and, most recently, with the Scotland Rugby Union team at Japan World Cup 2019.