Snack Media Trends and Insights for 2021

Snack Media Trends and Insights for 2021

In the first installment of our new series “Trends and insights for 2021”, Arsan Aryanpour, Head of Commercial, gives us his thoughts and predictions for the year ahead.

1. The continued growth of e-Sports

The global e-Sport revenue grew to over $1 billion in 2020, which is a 16% year-on-year growth. During the Covid pandemic, 82% of global consumers either played or watched video game content. With the launch of the next-gen consoles, and with the development of connectivity through 5G, this will continue the growth of e-Sports as a sector. How this will impact publishers – mainstream sports publishers will now need to look at e-Sports as a mainstay when it comes to reporting on sports.

2. E-commerce

The shift was already happening, but Covid has just accelerated the process. What we are seeing in 2021 is the digital transformation of our high street. Just looking at recent news and ASOS acquiring Arcadia, and Boohoo acquiring Debenhams, just shows you how fast this process is actually taking place. As e-commerce grows, the need for digital space across premium publishers will also grow. Publishers have a connection and a loyalty to their users, and brands would like to leverage that moving forward to be able to grow their e-commerce and their digital channels. 

3. Data

We are already seeing the decline of cookies and third party data sources. 41% of marketers say that digital media activation will be the area most impacted due to the new data and privacy regulations. What does this mean for the industry? Publishers will need to prioritise the next six to 12 months to ensure they are storing and collecting as much first party data as possible. Brands and agencies will now need to start leveraging publishers for first party data onto any campaigns that they activate, with data-sharing also being an option, and you’ll see the continued growth in both CPMs and demand for data sources moving forward. 

Make sure to keep an eye out for the next part of this series, dropping soon!

To find out how Snack Media can make your content count, please contact

Related Articles

Snack Media & FWA launches next event to help aspiring sports journalists

By Adam Goldsmith on 19th July 2019


This EUROs 2016 survey identifies the ‘typical EURO 2016 fan’

By Germain Massoué on 13th June 2016


Native Advertising: Now a Necessity

By Mary Varney on 4th June 2015


Snack Social Media Summary-The most shared stories on social media, Twitter’s new tool curator, and the Vine Kids feature

By Noah Carson on 13th February 2015