Snack Media has today announced the appointment of Josh Robinson as Non-Executive Creative Director.
Josh, formerly Creative Director of ENGINE Sport & Brand Experience, one of the UK’s most successful and awarded integrated sports marketing agencies is also founder of 17days, a specialist brand consultancy that led Snack Media through a recent rebrand, celebrating the integrity and trust at the heart of the business.
In his role as Non-Executive Creative Director Josh will help embed the new brand in every dimension of the Snack Media business from talent acquisition to product innovation. And he will put his 20 years of global experience in sports, technology and lifestyle marketing to great use overseeing pitches and client development.
Josh added “It has been an absolute joy to get under the skin of a business that believes in quality as the pathway to scale and long-lasting client relationships. The brand review led us to an internal manifesto entitled ‘Honour The Fan’ and the realisation that Snack Media can and should passionately champion truth and transparency at every opportunity – we call this Snacktivism’! Brand means nothing if isn’t brought to life through product, processes and people. I’m itching to get stuck into the roll out, particularly at a time when Snack Media’s people, partners and clients all want something meaningful to believe in and buy into.’
Niall Coen, Snack Media, Co-Founder & CEO commented; “I am delighted to be welcoming Josh to Snack Media at this transformative time in the business’s evolution and growth. Our recent acquisition of GiveMeSport.com and a number of new client wins have turbocharged our offering and, frankly, our ambition. Josh has a rare skillset combining sports, lifestyle and tech expertise with a very commercial approach to creativity. He will help us bring our brand to life internally and externally and is already helping us refine a creative offering that maximises the behavioural data we draw from our 42 million monthly web users and 28 million social followers.”
To interview Josh, please contact: Harriet Lewis: firstname.lastname@example.org