The NFL and Snack Media have renewed their advertising partnership on the official NFL website in the UK and Ireland. Beginning in 2013 in the UK only, the relationship has evolved and grown to also include the Irish market.
NFL.com offers premium content for visitors and Snack Media continues to sell advertising on the official NFL site, their Mobile and Fantasy apps via display and video advertising.
The NFL UK fanbase is highly engaged and ever-growing. Even more so now with teams such as the Jacksonville Jaguars scheduling regular home fixtures each year in the UK and 28 regular-season games having been played in London since 2007.
As part of the NFL’s objective to grow fans in the UK, Snack Media provides “tune in” messaging using Snack Media’s digital tactics and premium sports network to target new potential NFL viewers.
Niall Coen, Snack Media CEO said:
‘We are delighted to renew with the NFL. To have such a premium rightsholder sitting in our network is a tremendous achievement.’
He added: ‘Monetising rightsholders websites though premium and carefully whitelisted advertising is such an efficient means of delivering revenue. I suspect that this will now accelerate due to COVID-19.’
Chandresh Patel, NFL’s Director of Media across EMEA said:
“Snack brings top-class expertise within the ad industry and we are excited to continue our relationship with Snack Media across NFL.com and mobile apps in the UK and Ireland.”