Sports Digital Publishers Snack Media has joined as the official media partner of NHS Charities Together Cup, which sees celebrities and footballers compete in a FIFA tournament to raise funds for the NHS Charities Together COVID-19 Urgent Appeal.
The event which includes the likes Ben Stokes, Joe Root, Joleon Lescott, Dillian Whyte, Tony Bellew, Leah Williamson and Jonny Brownlee with celebrities including Paddy McGuinness. The tournament is also supported by a number of brands including Lynx, BP and ITV amongst others.
Get ready for the @NHSCharities Cup. A celebrity FIFA tournament to raise money for those on the front line 🎮
Starts Monday 27th April. Support the players. Support the #NHS. Donate Now.
— Snack Media (@snackmedia) April 24, 2020
Snack Media will be promoting the tournament by distributing content and advertising to its network of 30m sports fans via its sites and social channels.
All proceeds go to the NHS Charities Togethers: COVID-19 Urgent Appeal which funds NHS charities around the country to support our heroic but desperately stretched NHS staff. Donations will be raised via donate buttons on games, highlights and news, direct calls to action from celebrity participants, and interactive in-game features. The initial aim is to raise £10M. None of the celebrities involved are taking a fee.
— Tony Bellew (@TonyBellew) April 23, 2020
Niall Coen, Co Founder of Snack Media, said: “We are proud to be partnering with the NHS Charities Cup, it is a wonderful cause and fantastic concept which we are sure will raise much-needed funds for the NHS and provide an entertaining focus for those who tune in. We are looking forward to working with the likes of Paddy McGuinness, Ben Stokes, John Terry and Erin Cuthbert. We will be amplifying the event, its content and promoting the competition across our websites of 30m connected sports fans and our huge social media presence. In difficult times like this, it is important media owners and brands to do the right thing; supporting each other, raising awareness and money. This is the second event that we have set up to aid the NHS Charities Together, along with Fly the Flag Campaign launched earlier this month.”
Leo Skagerlind, CEO, Celebrity Esports said: “We are very pleased to have Snack Media on board as our media partner, enabling us to raise awareness of what we are doing, increase our audiences and donations as well as deliver return for our partners.”
The first match will take place today (Monday 27th April). All matches will be streamed live online and on social media channels with captain interviews, build-up, results and highlights also available at the official website, celebrityesport.co.uk.
More information on Snack Media can be found here.
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