It’s been a week since the Football Blogging Awards took place, and that means it’s time to get into the nitty gritty of the numbers behind the night.
The FBAs are designed to honour the passionate football fans who take it upon themselves to create content across digital platforms to provide news, insight and entertainment for other fans online. Some of the sport’s biggest digital names were welcomed to the Etihad Stadium, including the likes of Squawka, The Redmen TV, and AFTV while the night was hosted by presented Emma Jones.
It was AFTV who scooped the main award, with the fans deciding that they are the game’s ‘Best Overall Content Creator’ for the second consecutive year, while it was The Redmen TV who picked up the Judges Award. A special moment to savour on the night was Eni Aluko presenting Sarah Halpin and The Redmen TV Women’s Show with their respective awards.
In all, there were 19 categories on offer, a significant step up from last year’s 10. Each category had an award decided by the judges and one voted by the fans, doubling the competitors’ chance of glory. Non-League related content was added to the mixer for the first time, along with other awards including ‘Best Freestyler’, ‘Best New Content Creator’, and ‘Best Individual Piece of Content’.
Those that were unable to attend the awards weren’t stopped from contributing to the evening’s entertainment. 442oons kicked off proceedings with a video played to the room to comically introduce nominees including F2 Freestylers, True Geordie and AFTV!
For last year’s awards there was just under 33,000 nominations, with 1,000 different bloggers, podcasts, Youtubers and vloggers nominated for the finals. This time around, a stupendous 850,000 nominations blew last years figure out the water, with over 2,000 influencers receiving the invitation for the finals. The finalists were chosen by football fans around the world, as well as the decision of a judging panel inclusive of some of football journalism’s biggest names, such as: Alyson Rudd, Kate Riley, Guillem Balague and Graham Hunter.
The FBAs regularly updated their own social media platforms over the course of the event, and the #FBAs hashtag became a trending topic following the announcement of the winners. Twitter and Instagram platforms received a total of 32.1 million impressions, 8.1 million users were reached, there were 4,398 contributors, which accumulated to 152.4 mentioned tweets per hour. Between 11pm and 12am on the night of the awards, there were just under 6 million impressions, representing the raw excitement surrounding the occasion both inside the room and well beyond it.
36 awards, 430 guests, and one memorable night.
The Football Blogging Awards is growing just as the rise of fan media: until next year!