Snack Summary – UEFA forms all-female content creation squad & Arsenal FC invest in e-commerce company

UEFA has formed an all-female content creator squad for their #WePlayStrong YouTube channel featuring some of the best footballers and influencers in the world. It gives viewers insights into players daily routines as well as providing health and fitness advice. The channel is an attempt to offer a space for people to share their own unique experiences with football and to inspire more girls and women to play.

Arsenal FC have invested in a sports-focused e-commerce company called I Like That. The investment was made through Arsenal’s Innovation Lab created by the club in an attempt to work with technology startups to devise new and engaging fan experiences. With the use of I Like That, fans will be able to purchase the shirts of their favourite players from the official website without ever leaving the page.

The FA have launched a ‘21 Days of Positivity’ campaign after research revealed that 90% of youth footballers perform better when they have positive encouragement. The campaign is in line with the FA’s #WeOnlyDoPositive Respect campaign which aims to improve touch-line and on-pitch behaviour in youth football across the UK. The video released on Monday, features the likes of Jesse Lingard, Toni Duggan and Azeem Am who all speak about their experiences as young players and the encouragement they received from family members and coaches. Throughout the duration of the campaign, the FA will email coaches across the country with tips on three pivotal areas; positive environment, positive practices and positive players.

Serie A could be facing a damages claim from their rights partner IMG after the agency accused the Italian football league of not fulfilling certain commitments that were originally set out in the 2017 contract. As a result, IMG are said to have been unable to offer the original product it promised its global partners. If the issues are not resolved, the matter could end up in the Italian Courts.