Snack Summary – IGTV videos made shareable & Qatar Airways interested in Premier League deals

Snack Summary – IGTV videos made shareable & Qatar Airways interested in Premier League deals

Instagram have made IGTV videos shareable to personal stories. Users will simply have to tap the airplane icon and then, ‘Add video to your story’ in order to add a preview of the IGTV video which sits as a still image. This should have a positive impact for businesses and influencers who will attract more viewers to click on the static image and watch the full IGTV video.


The airline company, Qatar Airways have spoken publicly about potential agreements with the Premier League. The company already has sponsorship deals with football clubs such as Barcelona and Roma. If negotiations were to go ahead, it would be the first time in the Premier League’s history that Qatar Airways would be affiliated with the top flight English football league.


Twitter has launched a new feature on their platform allowing football fans to follow their teams’ matches faster than ever by using simple hashtags or via team’s accounts. Special pages will be created for each game in the Premier League and Championship but also for the top leagues in France, Italy, Spain and Germany.


The two broadcast giants, Sky and BT, have signed a new long-term cross-supply deal. For the first time, Sky Ireland subscribers will have access to both Sky Sports and BT Sports under one single subscription. Sports rights will include access to the Premier League, UEFA Champions League, Europa League, Champions Cup rugby, Premiership Rugby, WTA Tennis and Moto GP.