Snack Summary – Arsenal return to Adidas & new female motor racing series introduced

Arsenal will return to old roots from the beginning of 2019 with a new kit sponsorship deal in association with Adidas. The gunners current five year deal with Puma was up for renewal next year and the return to the German shoe manufacturers rival marks 25 years since the last Adidas deal. Puma are reportedly in talks with Manchester City for a new kit deal from the start of next season.

A new single seater motor racing series exclusively for women has been revealed this week. The W series is the brainchild of Catherine Bond Muir, a sports lawyer and CEO.

“There are just too few women competing in single-seaters series at the moment. W Series will increase that number very significantly in 2019.”

The series hopes to encourage more women drivers to compete in top tier competitions. Each driver will be given the same car and will have to pass multiple tests in engineering and fitness. While there is no doubt there is talent among female drivers, there is little movement after Formula 3 due to lack of funding and this series could see more women competing at higher levels alongside their male counterparts.

FIFA have released their first ever global strategy for women’s football. The document highlights how the international football governing body will work alongside confederations and Member Associations to help increase the sport amongst women. Proposals include 60 million female players by 2026 and putting money and resource into youth leagues.