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Snack Summary – Comcast outbids Fox for Sky & Instagram founders announce departure


Harriet Lewis - 28th September 2018 - 0 comments

Comcast have offered a staggering £30.5bn in a bid to purchase Sky, with shareholders receiving 10% more than if they remained with Fox. Fox’s 39% stake in Sky is said to be sold to Disney in compliance with its asset takeover finalised last year. It means that Fox and Disney must decide whether they sell their shares to Comcast for £11.9bn or put their shares up for bid.


The two men behind Instagram have announced they are leaving the company. It is alleged that, Kevin Systrom and Mike Krieger are unhappy with new features available such as longer video formats which went against their original ideas. Their twitter posts talked of new adventures and rediscovering their creative streaks. The news comes amid a year where Facebook’s shares have dramatically decreased, Mark Zuckerberg has been taken to court over data privacy and the founders of WhatsApp walked out over encryption and security concerns.

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Tiger Woods’ win at the 2018 Tour Championship marked his first title in five years and a resurgence in sponsorship deals. The 14-time major champions sponsorship deal with Nike spans over two decades. Ten years ago, his Nike endorsements alone were valued at an estimated $40 million and while it’s unlikely they will ever reach those numbers again, his sponsorship deals with the likes of Monster Energy, Rolex and Upper deck (to name a few), are worth $42million in 2018. As well as value increasing on all his current deals, it is likely that there will be new found interest from other sponsors looking to make money off his unexpected return to winning ways.


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Harriet Lewis

Harriet is a project manager at Snack Media.

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