Paul Pogba the most marketable athlete of 2018 & The Premier League and Coca-Cola team up

Paul Pogba the most marketable athlete of 2018 & The Premier League and Coca-Cola team up

Paul Pogba has been named SportsPro’s most marketable athlete of the year. The World Cup winning frenchmen may not appeal to all sports fans but his cheeky demeanor and ever-changing hairstyle seem to attract a large cohort of fans. The list also featured an esports athlete for the very first time.


The Premier League and Coca-Cola have agreed a three year sponsorship deal from January 2019. Included in the partnership is a trophy tour across the UK as well as continued promotion of recycling and sustainability. Coca-Cola have become the Premier League’s final sponsor joining Barclays, Cadbury, Carling, Nike, Tag Heuer and EA Sports.


Nike’s new campaign featuring Colin Kaepernick has driven sales by 31%. The Dream Crazy advert that came out last week featured the NFL player, renowned for being the first player to kneel during the US anthem. The campaign prompted mass riots across the country with images of people burning Nike clothes scattered across social media. However, the multinational company reported a huge increase in sales over Labour Day weekend.