This weekend, one of the season’s biggest games in women’s football will take place. The FA Cup semi-final pits Chelsea Ladies against Manchester City Women. These are the top two teams in the country. Next week both take on stellar European opposition in the Champions League semi-finals, too. Both boast some of the best players in the game, many of which play on the England Squad.
Women’s football is growing rapidly in the UK, Premier League clubs have recognised the commercial possibilities in terms of growing their brand. As such, both Chelsea and City have emerged as the powerhouses of the women’s game in the country – as they beginning to merge the male and female teams more and more on social media to increase their presence and output.
.@ChelseaLFC are at the social media forefront of an exciting time for women's football
— Digital Sport (@DigitalSportUK) April 10, 2018
As the 2018 Commonwealth Games inch closer to an end, we have a great opportunity to analyse this year’s competition. It is an undoubted fact, that the 2018 Commonwealth Games has been the most digitally interactive yet. In terms of social content, the games are positioning its Twitter as a platform to tell in-depth stories about various athletes participating this year. In addition to their in-focus tweets, the games are sharing some of the best highlights from the competitions. One area which has affected viewing numbers in the UK and has been a major drawback to the competition is the time difference. It’s important for the Games to be hosted all around the Commonwealth but with such a large time difference between the UK and Australia, British fans are missing out on the opportunity to watch their nation’s athletes live.
— Snack Media (@snackmedia) April 11, 2018
AS Roma had a night to remember this week, beating Barcelona in the Champions League to qualify for the semi-finals. What made it even more special was overturning a three-goal deficit in stunning fashion. It’s times like these when we should be thankful for social media. There is a certain amount of pressure to document memorable games like this so it is immortalised for the ages. There are not many Twitter accounts you’d trust to deliver the feels quite as much as you’d trust Roma’s. Throughout the game and the aftermath Roma posted, footage, GIFs and graphics all to grab the attention of their followers and football fans alike.
Last night, @ASRomaEN showed everyone how to capitalise on one of the greatest comebacks of all-time on social media
— Digital Sport (@DigitalSportUK) April 11, 2018
Manchester City launched a multi-year partnership with Tinder this week. The dating app is showing its support for the club by turning its brand colours blue ahead of Manchester Citys games. This agreement is Tinder’s first proper foray into sports sponsorship and sees the dating app sign a partnership with Man City owner City Football Group across both its men’s and women’s teams, as well as New York City FC. The plan is to collaborate on exclusive access to games, experiences and events both at the Etihad Stadium and beyond.
— Marketing Week (@MarketingWeekEd) April 8, 2018