Snack Summary – Cristiano Ronaldo’s masterpiece created a social media storm and YouTube introduces a new Ad format.

Snack Summary – Cristiano Ronaldo’s masterpiece created a social media storm and YouTube introduces a new Ad format.

This week Cristiano Ronaldo produced a masterpiece with his goal for Real Madrid against Juventus. The stunning strike managed to become the most talked about topic on social media and gave both Real Madrid and the Champions League a chance to post something special. Within moments of the goal, both accounts were able to break the million likes barrier on Instagram simply with an image of Ronaldo making contact with the ball. This shows not only how much of a hold these pages have on these platforms but also how a special sporting moment can provide organisations with an opportunity to benefit significantly.

Monitoring content posted online is vital, this allows you to check that each post is performing at peak level. It also means you can engage in the conversation surrounding an article. Analysing the feedback generated from content allows companies to tap into the thoughts of their audience. This data is imperative as it allows an organisation to produce tailor-made content which is relevant to audiences interests and needs. It can also be used to figure out what content is working on which platform allowing a company to produce a schedule which will gain the most reach and engagement.

YouTube is offering a new way to for advertisers to maximize their reach with a new CPM buying model. Shorter ad formats have been proven to build brand awareness due to their broader reach. As a result, Youtube is giving users a way to maximise from using these by providing a new tool, TrueView for Reach. With TrueView for Reach, YouTube combines the best of both worlds: in-stream video bought on a CPM basis. The new format is – as per its name – optimized for reach, within YouTube’s “95% viewable and 95% audible environment.” 

Snapchat hasn’t been having a good run of it as of late but this week the organisations announced a new feature which they hope will provide a better user in-app experience, a group video chat for up to 16 people. Using the video icon in a group chat, users can now chat with their friends, utilize Snapchat’s lenses, and send text messages all whilst speaking to each other. On its blog, the social platform explained: “We designed Chat to feel less like texting and more like hanging out. That’s why when a friend opens Chat, their Bitmoji pops up to say “I’m here!” – and why your Chat conversations aren’t saved forever, by default.”