Nike is launching a new campaign ‘Running to make the world go round’ with athletes banding together to restart the Earth after the ‘Stopocolyse.’ The ad features Kobe Bryant, Edinson Cavani, Kylian Mbappe, sprinter Ge Manqi, gymnast Simone Biles and comedian Kevin Hart running to get the Earth rotating again. The same athletes will be adding their voices to the Nike Run Club app to narrate the audio guided runs. Furthering the campaign will be physical and digital runs across the globe for people to get involved with.
— The Drum (@TheDrum) March 1, 2018
Snack Media (Snack) is delighted to announce that it is shortlisted in the “Retail – Online and Offline” category of the Campaign Media Awards, along with OMD UK and Drum agencies, for the GAME Deadline Deals campaign. The digital campaign was a take on the biannual football tradition Transfer Deadline Day using a branded microsite and short viral videos on top of other fan engagement tools to add to the ‘Game Deadline Deals’ experience. The success of the campaign can be seen in the millions of social media impressions, display impressions and unique page views.
— Snack Media (@snackmedia) February 28, 2018
The gold medal in most Olympics related digital content engagement at the recent Pyeongchang Winter Olympics goes to Samsung, beating out other sponsors Ralph Lauren and Intel. Using strategy and reactionary adjustment is key for brands at events including the Olympics because split-second moments can change everything for a brand. A problem with the live coverage might have been what dropped Intel’s performance and Atomic Skis had great activation when Ester Ledecká borrowed someone else’s Atomic Skis and came out of nowhere to win the women’s Super-G.
— The Drum (@TheDrum) February 27, 2018
Fans are getting the opportunity to direct their own content with football clubs AS Roma and Barcelona celebrating great plays from over the years using Smart Replay interactive highlights. Rather than having to watch the entire highlight reel to see that amazing goal from your team, this tech allows you to scroll through the plays and pick the exact moment you want to relive. This interactive video content is increasing in prevalence and it will not be long til more clubs pick it up.
— Digital Sport (@DigitalSportUK) February 27, 2018
Vision Esports is getting a boost in its esports investment fund with Golden State Warriors star Kevin Durant, Odell Beckham Jr. of the New York Giants and the St. Louis Cardinals joining the $38 million capital raise. Esports are on an upward trend with increasing numbers of star athletes and traditional sports teams investing in the sector. Vision Esports are currently managed by organisations Echo Fox, Twin Galaxies and Vision Entertainment.
— SportTechie (@SportTechie) February 25, 2018