Snack Summary 170: NASCAR’s Esports venture and the World Cup of Roller Derby

Snack Summary 170: NASCAR’s Esports venture and the World Cup of Roller Derby

NASCAR is working on an Esports venture which will see chartered teams creating a pro iRacing league full of skilled players who will be drafted by the organisations and compete against one another for money in tournaments streamed online. This will work alongside a separate venture which will see tracks holding racing video game tournaments during event weekends. Both the association and tracks are gearing all activities to improve fan participation and provide content which fans enjoy to consume.

England’s most coveted football club, Manchester United, had a marvellous 2017 calendar year leading to them topping the Deloitte Football Money League. Retaining their position at the top of the table the club experienced one of its most successful seasons financially over the past 10 years pulling in £581 Million. United topped second-place Real Madrid by just £1.49 million. This figure is the smallest margin ever between the top two teams since tracking across Europe started in the 1997-98 season. European football is growing year on year, with investors and brands battling to get involved in the sport. This is only leading to higher club revenues which doesn’t look to be slowing down anytime in the near future.

India has become a hotspot for football with clubs from all around Europe targeting its marketing potential. Manchester United held their #ILOVEUNITED event in Mumbai on 20th January. The event has been wooing fans and sponsors on a global level with companies looking to get involved with the club. Not only are the event building awareness, they are also engaging with their global fan base through a range of activations around the event which includes interviews with legends of the club, competitions, giveaways and discounts on exclusive purchase.

It was announced this week that the World Cup of Roller Derby will be live-streamed from Manchester, England. Coverage will be shown on two platforms, the Roller Derby World Cup website or BBC Sport. If used correctly, it has the potential of growing the global fan base of this adrenaline-fueled sport. More niche sports are being promoted through an online watching platform. Sports association are focusing their outreach online, as a result, broadcast coverage of games and behind-the-scenes footage is reaching a wider audience and is leading to substantial an engagement growth.