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Snack Summary: Google releases top-trending searches of 2017 and Verizon agrees deal with the NFL

Jodie Cormack - 15th December 2017 - 0 comments

This week Google released its top-trending searches of 2017. Sporting events from around the world appear on the list. This past year has seen some spectacular sporting events and achievements from individual players and teams. The list features Tour de France, Super Bowl, World Series, NBA Playoffs, US Open, Wimbledon and the Mayweather vs McGregor Fight. Take a look at the list to see how the order panned out.

Telecoms Giant Verizon reached an agreement with the NFL to stream live games from January, a deal which includes the Playoffs and Super Bowl it was reported by Digital Sport. Coverage will be shown on a range of platforms including Yahoo Sports in the US, mobile app go90 and the NFL own mobile streaming app. ESPN has reported that the five-year deal will be worth $2bn, twice the price of the last deal that Verizon made with the NFL back in 2010. Live streaming is changing the sports broadcast landscape. Online corporations are becoming ever apparent in the field with many big streaming deals being signed in 2017. One thing is for sure, Verizon will be hoping to see rising figures as their coverage continues to include preseason and regular 2018 season games.

Getting your content seen online can be one of the most difficult tasks. As a result, at Snack Media we looked at the most important elements within an article which attract audience engagement. The first point and if not one of the most important is having a strong headline. This helps to spark interest and invites readers in to consume the content. Just like the headline, it’s important you have an attractive introduction and show readers why they need to continue to learn from the discussion within. People are quick to judge. If the first few lines are not creative, the likelihood is that readers will not continue or share your work. Other elements include the use of visual aids for learning tools and using influencers to feature within allowing industry leaders to share their wisdom and stories in your article.

The NBA alongside Twitter has unveiled a direct message bot. This innovation provides fans with news, schedules, scores plus highlights and live stream programming. Users of the tool are prompted with an easy-access menu which can even be personalised to offer information for one’s favourite team. The streaming includes the NBA’s two weekly Turner-produced shows exclusively airing on Twitter. The Starters Twitter Show (which broadcasts Tuesday mornings) and The WarmUp (Thursday evenings).


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