The dust has settled, the balls have been drawn and the final Group tables look as complete and organised as a pre-match team photo. The World Cup 2018 Draw took place last Friday and along with managers – who will spend the coming months planning their perfect strategies for success (or, at least in England’s case, not getting knocked out before the Round of 32) – brands will be gearing up for a massive summer of sponsorship and fan engagement.
Snack Gaming‘s Co-Founder, Rupert Pratt, spoke to Campaign Magazine about the importance of brands’ presence at the biggest sports tournament of 2018 and if they should be wary of associating themselves with the event.
