Football Players have a significant social impact and as a result, they can notably increase a team’s following. Bayer Leverkusen is a perfect example of a club that experienced substantial growth on social platforms. Over the past two years they have seen their following rise to over 3.5 million. One of the main reasons for this was the arrival of Javier Hernández who brought with him over 9 million social media followers. As well as top signings which attracted coverage they also set out a content plan and strategy. With new design formats and weekly content that focuses on images and articles that directly relate to players and the fans, Bayer Leverkusen now offers an attractive media package which can withstand players like Hernández when they leave.
Football club Bayer Leverkusen has football star Javier Hernández to thank for doubling its online following. https://t.co/ZmdzvoKuOD
— Digiday (@Digiday) October 30, 2017
When creating content for sports fans there are a variety of tools that are now on offer. The sports industry is growing year on year and projections figures show these to not be slowing down anytime soon. A few ways in which companies can target their content towards fans include being informative, using creatives, engagement tools and most importantly tracking all editorial so you gain a greater understanding of your audience and the tone of voice which should be used to interact and communicate with your audience.
Engagement is key in the sports industry, here are a few tips to create content that is attractive to fans. https://t.co/EhXpS3z2Zt
— Snack Media (@snackmedia) October 31, 2017
This year we have seen the U20’s and U17’s win their respective World Cup’s which is an unprecedented achievement for England’s younger stars. Many are now questioning whether this has the potential to be a golden generation for the national team. Throughout the tournament, we saw stand out players including Manchester City’s Phil Foden. More than ever there is a greater need to nurture these talents into well-rounded football stars that are playing first-team football consistently. As Frank Lampard stated on BT Sport after the U17 win, “They need to know they have nowhere near made it. Celebrate, enjoy it, go and Instagram it. Do what you have to do, but the real work starts here.”.
With England's U17 World Cup success, how does the future look for English football? https://t.co/KFGgXmkb2H
— Snack Media (@snackmedia) October 30, 2017
Networking doesn’t come naturally for many but it is becoming increasingly more prevalent that you participate in these types of event. Not only do these provide a platform for yourself to build new connections and meet new acquaintances but you also get to learn about new innovations within the market. If networking is difficult for you here are a range of tips which can help with improving your skills. Firstly choose the event you want to go to carefully, look at the description and make sure it will help you towards reaching a goal. Secondly, state what your key objectives are and what you are looking to gain. When communicating with other industry individuals you want your message to come across as genuine and credible. Make sure to listen to what the other person is saying and always ask quality questions which are open-ended provoking a reply.
Looking to improve your networking skills? Here are a few tips on how to get the best out of an event. https://t.co/UbvevU4OqG
— Snack Media (@snackmedia) November 3, 2017