SN&CK Media (Snack), a leading independent sports digital media company have been brought in alongside OMD & Drum agencies by Game Retail Ltd to manage their Game Deadline Deals campaign for Black Friday/Cyber Monday Weekend 2017.
The campaign sees Snack creating a series of short viral clips spoofing the biannual football tradition – Transfer Deadline Day – in order to raise awareness and engagement of the video game and electronic specialist’s Black Friday offers. The series will centre around the ‘GAME Deadline Deal Studio’ and features the journey of reporters, ‘players’ (GAME deals), ‘managers’ (customers) and notorious footballer-deal-hunter, Harry Redknapp, throughout the day. They will be distributed across GAME’s social media and supported by Snack Media’s Partner Network of websites and social media accounts. There will be further social amplification by global media agencies, OMD and Drum.
Niall Coen, Snack Media Founder & CEO, spoke about working with GAME, “This is a really exciting campaign for the best-known video game and electronics retailer in the country. There is a real tangible link between gamers and football fans across our 26 million addressable audiences, so it made perfect sense for us to drive this campaign for GAME. We are proud of our creative vision to create the viral videos and we have a proven track record of managing Social Media projects like this one. So we’re really happy to be helping gaming enthusiasts across the UK grab some big Black Friday bargains.”
The campaign runs from Thursday 23rd November at 5 pm to Monday 27th November 2017 at midnight via @GAMEdigital (Twitter & Instagram) and @Gamestore (Facebook). The GAME Deadline Deals hub site can be found at www.footballfancast.com/game-deadline-deals