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Snack Summary- Green Bay Packers appear in personalised memes and BT begins hunt for fan engagement start-ups

Jodie Cormack - 20th October 2017 - 0 comments

Martellus Bennett, Green Bay Packers tight end and owner of The Imagination Agency has used his own teammates as part of his latest project. He collaborated with Giphy to create a “text back pack” featuring hundreds of gestures and potential memes from his fellow Packers. Gifs have notably been rising over the recent years with millions of social media users implementing them within posts on their social media accounts. Players included as part of the series include cornerback Kevin King, Quarterback Aaron Rodgers, Cornerback Davon House, while wide receiver Randall Cobb and even running back Aaron Jones got in on the action.

BT is looking for entrepreneurs to help innovate sports fan engagement, helping bring individuals closer to sports coverage. Through the running of BT Infinity Lab competitions, individuals can submit their original ideas. BT is looking for entries which encourage interaction between sports fans, capture in-venue experiences and make live sports more accessible. The winner of the competition will receive a six-month membership at flexible workspace company TechHub.

As more clubs and organisation start to implement innovation and technology improvements to interact with fans Digital Sport questions whether associations and clubs should explore artificial reality more. Within the last month the NBA launched their first augmented reality (AR) app, allowing basketball fans to shoot hoops anywhere, anytime using their phone screen. German Bundesliga giants Bayern Munich have also launched an iOS AR app, giving their fans the chance to take a selfie with current iconic Bayern players Arjen Robben and Manuel Neuer.

A New York based consortium has made an application to the Rugby Football League to see them play in League 1 from 2019. Following the steps of the Toronto Wolfpack, the New York team will be hoping to bring Super League Clubs to America and play at the 25,000-seater Red Bull Arena in New Jersey. This new consortium backed by two unknown investors looks to be trying to significantly raise the presence of the sport in the United States as in just eight years America and Canada are set to co-host the World Cup.

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