Snack Social Summary-Twitter releases popular articles feature and the Invictus Games begin in Toronto

Snack Social Summary-Twitter releases popular articles feature and the Invictus Games begin in Toronto

Since Twitter began, the platform has always had a reverse chronological feed which makes users continuously check their account. But what if you don’t have time? This week, Twitter quietly released the ‘popular articles’ feature – which shows a selection of articles that people you follow are engaging with. The organisation is hoping that through the introduction of this new feature it will help users cut through the noise.

The 23rd of September marks the Opening Ceremony of the 2017 Invictus Games in Toronto. What makes the Games so inspiring is its ability to save lives. Through the use of adaptive sports, it is giving the men and women who proudly represented their countries in the military a purpose and a mission once again. The event will bring together more than 550 competitors from 17 nations with Ukraine and Romania making their debut in the competition.

Coke has partnered with EA Sports to create a Virtual Reality re-creation of the classic ‘Mean Joe Greene’ advert from 1979. The concept continues to follow Alex Hunter’s journey into his professional football career. ‘The Journey’ feature on FIFA 2018 will continue to allow you to leave the football pitch and follow a player’s personal life in the limelight.

When publishing written articles online you want to understand how well it is being received. Some of the main ways to monitor the value of written content are through user behaviour, engagement and return on investment. Looking at generated metrics such as page views, average time spent on the page, unique visitors, pages per session and engagement through likes, shares, mentions and comments you can refine on investment for your company and take advantage of any partnering opportunity requests.