Snack Social Summary-Are infographics better than articles+ Amazon’s influencer program

Snack Social Summary-Are infographics better than articles+ Amazon’s influencer program

What’s your view on infographics, are they better than written articles? Graphics are proven to receive three times more engagement on average than plain text posts on social media. As audiences are changing and processing information differently, it’s important you attract readers to your content. Infographics stand out to users, making your content more likely to get viewed. On the other hand, written articles still hold their place in the market. Unlike infographics, you can tell a story and explain your point in more detail. The most sensible option is to combine the two to keep your audience interested.

Amazon introduced its influencer program this week to tap into social media’s power to drive sales. The service allows YouTuber’s to send in applications to sign up to participate in the highly-vetted program. The corporation quietly released this self-service tool this week, it allows stars to submit their own requests to join the program rather than the company reaching out to them. Individual who are accepted to promote Amazon products will then earn commission from the products sold.

This pre-season, Everton tried its hand at live streaming a friendly on Facebook live with impressive results. The game between Spanish giants Sevilla and Everton drew in nearly 1.7m viewers. Fan reacted to the post in the thousands and the stream attracted worldwide viewers from the UK, USA, Thailand, Spain and Singapore to name a few. As a result of the highly successful reach, Everton looks to underline their commitment to fans with more Facebook and YouTube streams.

YouTube aims to become the go-to source of news as it breaks live. To make this a reality they have started sharing breaking news on its homepage, across all devices. The benefits of providing this new innovation include giving users more reasons to stick around on the platform, securing more partnerships with publishers, and attracting a new audience to the site.

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