Snack Social Summary-Youtube’s in-app direct messaging feature and #WearTheRose campaign

Snack Social Summary-Youtube’s in-app direct messaging feature and #WearTheRose campaign

YouTube has introduced a new update, which includes an in-app direct messaging option. This provides a new way to share videos on the platform without having to copy and paste the link. As a result, not only can you share and receive videos in the app you can talk about the content in a chat conversation. The ability to speak to others and invite followers into a conversation has been a missing element in the app.

Yesterday the Women’s Rugby World Cup started with England looking to defend their title. O2 ‘Wear the Rose’ campaign has been used with the men’s team since 2015. To celebrate the competition this has been expanded to support the England Women’s Rugby Team. The film showcases the Red Roses’ power, passion and commitment within the women’s game. The film will be shown on both broadcast and social channels to build awareness and provide fans with an exclusive content and behind the scenes footage.

At Snack Media we have noticed the need to integrate GIF’s and Videos into our published articles. The internet and apps have allowed consumers to have instant access to content. A resulting consequence is attention spans are shorter than ever before with the average lasting less than 10 seconds. Brands and companies need to produce more than just interesting articles to attract visitors.

Hashtags are a perfect way to build awareness and monitor engagement around events. As a celebration of the IAAF World Championships which is currently running until Sunday 13th August, Twitter has introduced several hashtag-triggered emoji’s. These include a track and field image when using #London2017, the ‘mobot’ triggered by #MoFarah or #MoBot and the lightning bolt that helped celebrate Usain Bolts last race.

Sky radically transformed the way we viewed sports, but over the past couple of years’ digital has revolutionised the way we are now viewing live content. Broadcasting audiences are declining rapidly with more moving towards portable viewing platforms.