Live video is a growing feature on all social media platforms, it allows more users to produce their own content. Instagram have updated this feature silently this week through the ability to replay live stories for the next 24 hours giving consumers the capability to share this content with their followers so no one misses it. By providing a replay function, it gets more creators using the live stream capabilities as well as boosting potential views on their videos.
By adding a replay function on live videos, Instagram hopes to lure more content creators https://t.co/QtgvJxSYbM
— We are Social Media (@WeRSM) June 21, 2017
Spotify has now introduced a new messenger bot which allows users to build a playlist with their friends via Messenger. The simply named ‘Group Playlists for Messenger’ is created through a current member of Spotify. Once a playlist has been built and named, this can then be shared into the group chat. All users can add songs even if you are not a Spotify user. The thumbnail allows you to preview all shared songs, delete and add below.
Spotify now lets you build playlists with friends inside Messenger https://t.co/BSLwC1Wp8Q by @sarahintampa
— TechCrunch (@TechCrunch) June 21, 2017
Companies are always looking to engage with customers, as their journeys start to extend across mobile, social and messaging apps, strategies need to be adapted. It is essential that marketing activity is targeted toward customers so that it reaches them in the moments that matter the most. Brands need to be able to engage and create a seamless experience for the customer throughout their physical and virtual lives as the two become more and more integrated.
Customer engagement in the age of mobile, social and messaging by @rbegg https://t.co/YUzCpBJQGM
— MarTech (@martechismktg) June 20, 2017
Memorable campaigns can result in significant brand awareness and reach a global audience which, as a result, can create huge amounts of revenue. At Snack Media we have compiled a list of the best campaigns which we think have had a significant amount of impact on their audiences engagement levels.
5 companies with memorable campaigns which built brand awareness. https://t.co/PmhKboqkLo
— Snack Media (@snackmedia) June 20, 2017
Twitter recently began to roll out a redesign of its mobile apps, sites and Tweetdeck with the aim of making the social network platform looking cleaner and less cluttered. As part of the update, Twitter is now enabling people to clear out ads on web pages opened within its iOS apps. Twitters’ in-app browser, will now block ads and tracking cookies from the page as its loading.
Weekend Review: #Twitter rolls out new apps; iOS versions support Apple’s ad blockers by @petersontee https://t.co/4KKM7uccoZ
— MarTech (@martechismktg) June 18, 2017
