Snack Social Summary-Facebook Messenger delivers a mobile game system, Snapchat allows sponsors to see their total impressions

Snack Social Summary-Facebook Messenger delivers a mobile game system, Snapchat allows sponsors to see their total impressions

Facebook released instant games globally this week. Over 50 titles are now available to play through Facebook Messenger. Skipping app stores, the social media platform is providing all users with the opportunity to play no-download HTML5 games. Some of the titles on offer through Facebook Messenger include Pac-Man and 8 Ball Pool. Facebook is the first social media company to provide a games platform on their app, this shows the company’s innovation and development striving to stay number one on the market.

This week it was released that Premier League clubs are looking to put a price on social media videos for sponsors. At Snack Media we looked at the positive and negative effects and how it could affect the relationship between clubs, sponsors and fans. Recently, clubs such as Manchester City and Southampton FC have begun taking small steps towards monetising their respective club’s online and social media presence.

From the 5th of June, Snapchat will start to tell advertisers when someone clicks on their ads. Snapchat has recently partnered with Moat, these will be validating a new viewability score. Previously Snapchat had not been keen to share analytics and insights, but through this partnership, advertisers will learn if their ads are attracting views.

The EFL is launching a new streaming service for overseas fans, the platform is expected to significantly strengthen its digital revenue stream. iFollow will provide coverage from the Championship, League One, and League 2 games to fans outside the UK for a subscription of £110. The platform will be showing more than 1,500 matches over the course of the 17/18 season.