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Snack Social Summary-Snapchat allows its advertising partners to buy and manage Geofilters feature, LinkedIn hits 500M member accomplishment


Jodie Cormack - 29th April 2017 - 0 comments

Snapchat is allowing its advertising partners in the UK, US, Australia and Canada to buy and manage sponsored Geofilters. The change allows its partners to purchase and report on paid for geo filters, compared to previously where they could only sell vertical Snap Ad units to brands.

This week LinkedIn announced that it has hit 500 Million members on its social networking site. LinkedIn has registered users from 200 countries on the platform. Over the past year, LinkedIn has released a number of updates. This week a new update will allow you to add connections and accept invites from others in the “my network” tab.

This week Snack Media wrote an opinion piece on how to increase fan engagement in the FAWSL and how Women’s Football clubs can attract more fans to watch them compete. We also wrote an article about the commercialisation of the Premier League and whether this is having a negative impact on attracting visitors to games due to ticket prices.

Instagram now has more than 700 Million users, with more than 100 million joining in the last 4 months. This means that Instagram is growing faster than ever, seeing its fastest growth curve. Recent updates which include Instagram stories have helped attract more users to the photo app.

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