Snack Social Summary-Manchester City announces sleeve sponsor Nexen Tire, Apple releases feature to compete with Snapchat and Instagram, and F1 relaxes social media regulations

Snack Social Summary-Manchester City announces sleeve sponsor Nexen Tire, Apple releases feature to compete with Snapchat and Instagram, and F1 relaxes social media regulations

This year the Premier League has allowed teams to sign sleeve sponsors. Manchester City recently became the first, with their announcement of new team kit sleeve sponsor Nexen Tire. The Premier League allowing secondary sponsors will be extremely lucrative for the teams and is set spark further investment.

Apple is set to release a new app called ‘Clips’ next month to compete with Snapchat and Instagram stories. Unlike these two, the app will not be entirely standalone – you will need your own account on Facebook, Instagram or Twitter to be able to post your images and videos. The app will, however, provide full editing capabilities and musical beds with lots of new innovative features helping to differentiate the app.

The new Formula 1 season kicks off on Sunday, and this year the new owners have relaxed social media rules. Teams and drivers can use social media behind the scenes, in the pit during race days and during practice times. The new owners and drivers hope that the relaxation of social media rules will help Formula 1 attract a younger audience.

Snapchat’s parent company Snap Inc. has signed a multi-year deal with the Australian Football League, as social media platforms continue their campaign to merge into the sports landscape. The deal means that Australian Football League matches will be featured on the “our stories” section of Snapchat, bringing fans closer to the action and players via a collection of Snaps.