Snapchat has released a new feature which allows new and old users to be able to search the App, find friends, groups, discover publishers and stories in a fast and easier way via the new universal search bar pinned to the top of the App. The ability to quickly access content has previously been an issue for some users, who have often struggled to find new people to follow. Snapchat is looking into developing solutions for this problem. Many brands and influencers could immediately benefit from the improved search feature, with the former potentially having the ability to sponsor placements at the top of search result suggestions in the future.
Snapchat launches universal search feature https://t.co/ScqNaD52rU pic.twitter.com/cGvdrIQMAn
— The Drum (@TheDrum) January 13, 2017
Twitter has announced that it will be shutting down the Dashboard App on 3rd February. The App was launched to help businesses connect with their customers and other Twitter users. Notably, Dashboard is not the only App under Twitter to be shut down. Vine has been re-developed into a smaller version of itself, a camera App. Dashboard was used by many businesses, due to its feature which offered them the ability to create custom feeds, watch what people were saying and engage with those people.
Twitter Is Shutting Down Its Dashboard App https://t.co/qzCWovJHW1 #Twitter
— We are Social Media (@WeRSM) January 13, 2017
Facebook’s live streaming platform received an update this week allowing users to “go live” from their desktop and laptop computers. Before this development the live feature could only be utilised from tablets, camera set-ups or smartphones. The feature is currently only available to businesses and brands with Facebook Pages but will no doubt be rolled out to individual users soon. The ability to broadcast live from a desktop puts them in tighter competition with the likes of YouTube, where users often record from their PCs.
Facebook Pages can now “go live” from the desktop, add live contributors and more https://t.co/KsEI2mE26y
— TechCrunch (@TechCrunch) January 13, 2017
Snap, the company behind messaging start-up Snapchat, has chosen the UK as its first headquarters outside the US it revealed on 10th January. The introduction of Snap UK headquarters was said to be a strategic decision which aligned with the corporate structure of the business. With the UK being where Snap advertising clients are, and with the UK having more than 10 million daily Snapchatters out of the 150 million daily users, the entity is looking to build closer relationships whilst focusing heavily on innovation.
Snapchat has chosen the UK as its first headquarters outside the US https://t.co/bGJjRKPI4H pic.twitter.com/nOswPSl26r
— Marketing Week (@MarketingWeekEd) January 12, 2017
Twitter has won the exclusive global rights to live-stream PGA tour golf. The deal includes the agreement to broadcast more than 70 hours of live PGA Tour golf coverage from across 31 tournaments in the remaining 2016-2017 season. Live stream looks to be playing a huge role in the platforms development, with Twitter previously acquiring the rights to live stream the NFL, Melbourne Cup and the Golden Globes.
Want to improve your swing? Tune in to Twitter for some live PGA Tour golf action https://t.co/E06U8aCg75
— We are Social Media (@WeRSM) January 11, 2017
