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Snack Social Summary-Facebook’s find WiFi feature, Skype’s interesting move, and Amazon throws its hat into the video calling ring?


Alex Barth - 25th November 2016 - 0 comments

Instagram continues its transformation into Snapchat

Instagram launched two new features this week, introducing Live video and disappearing pictures. Neither update is particularly surprising. Rumours of Live video have been circulating for weeks, and with Facebook largely focused on its own live streaming feature, it was only a matter of time before the company veered Instagram in the same direction. The picture sharing platform also debuted disappearing direct messaging à la Snapchat. But with so many engaged users on Snapchat, will Instagram be able to compete or will it seem like a bid to fit in at the cool kids’ table?

 

What’s the Wi-Fi password?

Facebook’s latest iOS venture aims to help users get the most out of its app. The company began testing a new feature this week that lets you search for free public Wi-Fi locations nearby. A strong Wi-Fi connection means a positive Facebook app experience, and the social media platform believes more people will engage on mobile if they don’t have to worry about draining their data. The feature scans the area and compiles a list of hotspot locations, complete with business names and hours of operation. To get started, tap on the three horizontal lines in the bottom right corner and enable the feature. Happy browsing!

 

No account, no problem

Microsoft has made communicating via Skype a little easier. Audio and video calling features are now available to everyone, even those without an account. All you have to do is head over to Skype’s website and click “start a conversation.” The website creates a link that can be shared with anyone for 24 hours before being wiped clean. 300 people can participate in a group chat, while up to 25 people can join an audio or video call.

 

An air of mystery surrounds Amazon’s upcoming project   

All signs point to Amazon being the latest company to throw its hat into the video calling ring. The company quietly acquired Biba Systems, a San Francisco start-up that develops video messaging apps for businesses. Evidence suggests Amazon is creating a video conference call service that could be debuted at its upcoming AWS re:Invent 2016 convention, taking place between the 29th November and 2nd December. Video calling services aren’t ground-breaking, but the business aspect and Amazon’s respected reputation gives this an interesting edge.

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Alex Barth

Alex is a PR intern at Snack Media. Follow her on Twitter: @alexandrajbarth

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