Snack Social Summary-Changes to Twitter, Snapchat’s Discover launched in France, and Siri added to WhatsApp

Snack Social Summary-Changes to Twitter, Snapchat’s Discover launched in France, and Siri added to WhatsApp

Twitter is about to make a big change to the way that tweets work! The platform is set to cut down on exactly which types of content count toward the platform’s 140-character limit. Media attachments (images, GIFs, videos, polls, etc.) and quoted tweets will no longer reduce the count. The extra room for text will give users more flexibility in composing their messages.

Instagram is changing the way some of its ads work. Now when you look at an Instagram ad for at least four seconds or tap on the name of the profile that placed the ad, the call to action underneath the photo or video will be highlighted in blue. And the call to action will now go beyond just appearing at the bottom of the advertiser’s profile if you open it up — it will also show up in the ad’s comments. Prices, URLs, and app store ratings will show up in the call to action button, too.

Snapchat has unveiled its first non-English media partnerships with the launch of a French version of Discover. US brands Vice and Cosmopolitan have been joined by some of France’s biggest media outlets including newspaper Le Monde, magazine Paris Match and sports publisher L’Équipe. The company is also opening an office in Paris to run advertising sales headed by former Warner Bros marketing and data senior vice-president Emmanuel Durand.

WhatsApp for IOS now lets you use Siri to send messages and make calls. Those with iOS 10 installed will be able to use Siri to not only send messages, but also place WhatsApp calls via voice-activated controls. This simplifies the communication process without your even needing to type a single letter.