In partnership with Clear Channel Outdoor, Snack Media produced live match content from EURO 2016 and shared it onto the Cannes Waterfront.
Snack Media delivered real-time imagery, statistics, fan and expert content directly to ‘Le Grand Screen’ that sits atop the Grand Hotel, one of the most iconic hotels on the Promenade de la Croisette.
A team in London pulled in social content and then designed displays that were then streamed directly on the big screen as well as across their network of live football blogs and social media accounts. Here’s a behind-the-scenes look at how the activation worked:
Snack Media’s managing director Niall Coen said that he hopes the activation can make brands aware of the kind of activations that are possible with live sports content.
“We’ve produced a content concept which marries digital outdoor media and real time content. The Clear Channel screen sits at the top of the Grand Hotel in Cannes and it can be seen for over 3 miles, giving fans a minute by minute fix of what’s happened in the game. We hope that it will inspire brands to work with both Snack Media and Clear Channel in the future”, he said.
“Giving the ability for fans to get updates when they’re out and about as well as the ability for them to interact and see their own posts up on screen and in outdoor environments might capture the imagination of millennials and older consumers alike. This service allows brand to reach fans at scale across multiple touch points.”
Clear Channel Outdoor’s trading director David Shepherd said that everyone loved sport so the decision to bring it to the Cannes waterfront was a no-brainer.
“We were delighted have partnered with Snack Media to bring live Euro football streaming, commentary and debate to the Cannes Lions audience via our giant digital rooftop screen”, he said.
“Sport is always a key interest area – be it domestic or global events – and working with a partner like Snack Media allows Clear Channel the opportunity to demonstrate how digital out-of-home can deliver real-time, engaging campaigns through the provision of relevant and credible content to a mass audience. The live-stream of the Belgium v Republic of Ireland game was a fantastic example of precisely that capability, keeping football fans in Cannes up to date on all the latest action.”