What you REALLY need to know about EURO 2016

What you REALLY need to know about EURO 2016

Iceland is sponsoring Iceland

The supermarket Iceland has agreed a sponsorship with the Icelandic national football team ahead of EURO 2016. The idea came from fans inadvertently celebrating the qualification of the supermarket Iceland to the EUROS – instead of mentioning the national team (@footballiceland), they tweeted using the supermarket’s account (@icelandicfoods). So, Iceland will now be encouraging the English fans to support this underdog side!

According to The Drum, Iceland will roll out a series of short films on its social channels showing behind-the-scenes footage of the team in training.

Fan zone in London by Hyundai

The South Korean company Hyundai has created a “Football Heaven” event for EURO 2016: a 45,000-capacity Hyundai Fan Dome next to King’s Cross Station in London where fans will witness a unique and immersive audio-visual experience of the football matches in real time with 360-degree giant screens. The screens will react to events happening in the game with everything from goals scored, yellow and red cards, penalty shootouts and national anthems.

The Fan Dome will broadcast 45 matches from the first Group Stage match on Friday 10 June to the final on Sunday 10 July. 

UEFA to test VR

After an initial trial recording games with VR cameras for the Champions League final, UEFA has revealed that some EURO2016 matches in France will be filmed in Virtual Reality. UEFA has chosen Nokia to be their partner and they are going to use dozens of Nokia OZO cameras to capture 360-degree video inside stadiums for the tests. They have not said how it will be broadcasted but one option is that footage could be available on the official UEFA YouTube channel. Nokia says it will give viewers a “fully immersive virtual reality experience”.

Check out what UEFA and Playstation have already done with Virtual Reality in Milan.

Orange gives fans control of the Eiffel Tower

Orange has launched a new global TV and advertising campaign with Zinédine Zidane who sends his scouts find the world’s biggest fans for EURO 2016.


The French multinational telecommunications corporation is the official sponsor and telecom provider of the tournament and wants to increase fan engagement ahead of EURO 2016. The city of Paris has made an agreement with Orange to exhibit the passion of fans by illuminating the Eiffel Tower with the colour of the most supported nation of the day. Indeed, each day, Orange will analyse fan interactions on all social media platforms by monitoring the different hashtags of each nation to decide which colour the Eiffel Tower will be after the final game of the day.

In addition, the most passionate fan will be selected by UEFA and photographers to have his picture projected on the big screens at half-time around the stadium, on the Eiffel Tower and on Orange’s social platforms.