Periscope button made available to everyone on Twitter
After testing the feature in May, Twitter has finally added the Periscope button to all users on both iOS and Android. It is now possible to start a live stream by simply tapping the Periscope “Live” button on your Twitter app when posting a new tweet. So, by integrating Periscope videos into a tweet, users can watch it without the Periscope app.
As live video streaming is gaining popularity with celebrities and brands to promote their image and share content to a larger audience, it is a new step forward for Twitter in the competition with Facebook Live.
Ready to go live? Now everyone can tap a new button on iOS & Android to easily broadcast on #Periscope from Twitter! pic.twitter.com/tedpUN1QMA
— Twitter (@twitter) June 15, 2016
Microsoft to acquire LinkedIn
Microsoft has reached a deal to acquire LinkedIn for $26.2 billion. It is the largest acquisition in the history of the company and maybe the riskiest after they bought Skype for $8.5 billion in 2011. Microsoft wants to enter in a new social-networking realm and to connect with 400 million business users across the globe.
The main objective of this acquisition is to promote its Office products and services to business customers. According to Microsoft, LinkedIn will retain its brand and will still operate as an independent division.
Microsoft to acquire LinkedIn. https://t.co/ijfD6gZmiBpic.twitter.com/ChUbNT0eSX
— Microsoft (@Microsoft) June 13, 2016
Snapchat Stories ad slots for brands
After the Discover update, Snapchat has unveiled a major advertising drive, making it easier for brands to launch campaigns in the app and pushing ads to Stories for the first time. Procter & Gamble and Warner Bros are the first brands to use the new ad feature. A 10-second ad will appear between users’ Stories. This is a huge opportunity for brands to promote their image and products with users watching 10 billion video views a day on the app.
.@Snapchat unveils major ad push https://t.co/pturw9w6Alpic.twitter.com/Ccya0H88YD
— Campaign (@Campaignmag) June 14, 2016
Twitter introduces emoji targeting
Twitter has announced that advertisers can now target people who have recently Tweeted or engaged with Tweets featuring emojis. This new feature uses emoji activity as a signal of a person’s mood or mindset — unlocking unique opportunities for marketers. However, brands have to reach one of the Twitter Official Partners: AdParlor, Amobee, HYFN, Perion, SocialCode, and 4C. After that, brands will be able to:
- Connect with people based on their expressed sentiment
- Target people who Tweet food emojis
- Reach people based on their passions
Big news! Target emojis right from Twitter Ads ???????????????? ???? ???? https://t.co/Ksikmgi3W5
— Twitter Advertising (@TwitterAds) June 15, 2016
