Monday, May 2, 10PM: Leicester City are the new Premier League Champions 2015/2016 for the first time in their history. Their fairy tale has been extensively relayed on social media during the season and the exposure created by their title glory has been unbelievable.
Sport events like this one are really rare and when it happens, brands and people react in their numbers. We’ve had a look at the social media stories around Leicester City title.
Huge activity around new Premier League winners
After the 2-2 draw between Chelsea vs Tottenham which made Leicester City the new Premier League champions. Between 9.30pm and 10.30pm Twitter went crazy: 5.5 million Tweets has been posted all around the globe. Most tweets were from the UK but people in Europe and USA also reacted.
There were as many tweets mentioning the word “party” that night as there were during New Year 2016 festivities.
5.5M Tweets were sent across the globe as the #LeicesterCity dream became reality https://t.co/OCARgPiXLy pic.twitter.com/Gd2HtgUnN4
— Twitter Ads UK (@TwitterAdsUK) May 3, 2016
Betting brands are having a party
Betting brands told Leicester’s story in different and entertaining ways.
Paddy Power tweeted a diverting video called “Leicester City – The Greatest Story Ever Told”:
ICYMI: Leicester City – The Greatest Story Ever Told: https://t.co/e6CitNimgc
— Paddy Power (@paddypower) May 3, 2016
Coral mentioned in a tweet a Vine where you can pause the video and choose how you would celebrate Leicester’s title success.
.@GaryLineker will wear pants on MOTD. But what can you DO now #LCFC won the league?
Pause this vine to find out! https://t.co/2Sa6ycMZCv— Coral (@Coral) May 3, 2016
Football Manager makes it real with Leicester City
Football Manager, one of the official club partners, posted this funny tweet after the match to congratulate their club.
We can easily understand why this tweet is now one of their most retweeted posts on their account.
“Only in Football Manager” they said… pic.twitter.com/tgMGW9PPrw
— Football Manager (@FootballManager) May 2, 2016
Other brands and partners participated on social media in various and entertaining ways with #LeicesterCity. The enthusiasm around this event has made it one of the greatest digital football moments of the year. We are hoping the same passion for EURO2016 in France.
