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Snack Social Summary-EURO 2016 matches to be filmed in VR, a new Periscope feature, and why Facebook is the preferred video sharing platform


Germain Massoué - 13th May 2016 - 0 comments

EURO2016 matches to be filmed in virtual reality

UEFA has revealed that some EURO2016 matches in France will be filmed in virtual reality. UEFA is going to use dozens of Nokia OZO cameras to capture 360-degree video inside stadiums.  They have not said how it will be broadcasted for but one option is that footage could be available on the official UEFA YouTube channel.

Nokia says it will give viewers a “fully immersive virtual reality experience”.

Periscope’s new feature

Periscope announced to users the possibility of filming with a drone. It will be available on iOS in few weeks. Introduced in January, the drone feature will work just like broadcasting from a the livestreaming service as Twitter continues to compete with Facebook Live. Indeed, Facebook surprised everyone, during the launch of the Live API feature, with a drone.

YouTube says, “don’t go!”

YouTube has launched a new Messenger feature, meaning you will never have to leave the app. Instead of copy and pasting video links to emails, texts or apps, this new feature allow users to chat and share directly on YouTube. It is already available but only for a small percentage of users who can share by inviting their friends into a conversation.

Facebook is the preferred video sharing platform

According to a recent study conducted by Philo Media, a small digital production agency, Facebook has become the favourite platform for video sharing by 63.5%. Facebook has also become the preferred source for video for over 37% of all the respondents beating YouTube by 2%. Surprisingly, nearly 7% of Generation X users preferred Twitter for video.

Facebook is really establishing itself as an industry leader and this time in the video area.

Author avatar

Germain Massoué

Social Media intern at Snack Media

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