Twitter is officially rolling out a GIF button
With rumours flying around for a while now, Twitter has officially announced the introduction of a GIF search on its platform. Before we had to save a GIF from another platform before tweeting it, but now we’ll be able to share GIFs easily in tweets and Direct Message.
Starting this week, Twitter is offering the new feature of a full GIF library to all users on mobile as well as desktop. Cats, dancing, movies and tv clips, sports… This new feature should change the way we tweet. Get ready to be creative!
The GIFs are coming! Get ready to search and send GIFs in Tweets and Direct Messages: https://t.co/uk75stt1zNpic.twitter.com/1dDD1B4CW2
— Twitter (@twitter) February 17, 2016
NBA unites one billion fans on social media
The NBA became the first sports league in the world to boast one billion likes and followers on social media across league, teams and players accounts.
After becoming the first organisation to hit one billion loops on Vine some weeks ago, the NBA has proven that it unites the biggest sports fan community worldwide on social media. In addition to players like LeBron James, who reaches around 64 million likes and followers on Facebook, Twitter and Instagram, or franchises like Los Angeles Lakers, which has a collective 29 million social fans, the NBA unites with its own accounts more than 60 million followers and likes.
The league confirmed its status as a leader on social media once more last weekend getting 1,7 billion impressions on Twitter in only two days as part of NBA All-Star Game. Who can compete with this?
Twitter total audience: Global Tweets about #NBAAllStarTO were seen 1.7 billion times on & off Twitter (2/12-2/14). pic.twitter.com/W3CanulsYn
— Twitter Data (@TwitterData) February 16, 2016
Check out below the kind of content shared by the NBA.
Instagram has announced that it will now be counting video views, mostly for ads, in order to help marketers track their campaigns on the platform. A new strategy for the Facebook-owned app to improve user experience, giving them access to more analytics and data.
“Views are the most widely expected form of feedback on video. That’s why you’ll begin to see view counts underneath videos where before you’d normally see likes,” said the social platform on its blog.
When adidas defends its photo of a same-sex couple with a sense of humour
On Valentine’s Day, adidas caught the eye by posting a photo of a same-sex couple in an embrace on Instagram. In four days, the post got 280 000 likes and 155 000 comments, a real trend on the platform.
Unfortunately, this photo generated some homophobic reactions. Clearly prepared for this kind of response from some users, the German brand decided to answer to each “bad” comment using a lot of humour and posting kiss emojis to celebrate love, no matter users’ reactions.
This ambitious post from a great brand like adidas, followed up with replies sticking by their guns, sounds very brave as well as pretty cool.
adidas is so amazing for this pic.twitter.com/VO4x4CHYRC
— FREDDY (@FreddyAmazin) February 15, 2016
