2015 was marked by the introduction of some great new practices in the social media and digital world including:
- Live content provided by brands via mobile like Periscope and soon on Facebook
- The Snapchat eruption, the social platform has became a social giant with more than 6 billion views per day.
- The introduction of Virtual Reality in brand consumers experience… and more.
However, what will social and digital look like in 2016? The Snack Media team gives us their fan engagement predictions.
Fan Engagement so many new experiences
VR, an exciting way to completely immerse consumer
“Virtual Reality will enter the mainstream and brands will begin to use this technology in new and exciting ways to completely immerse the consumer in experiences and environments where their product is king.” Greg Newcombe, Editor in Chief
Let fans produce the content
“The Snapchat growth in 2015 made the platform a giant in the world of social media. Indeed, with a couple of partnerships with the sports world (NFL, Real Madrid, MLS…), cities (London, Bangkok…), events (U2 show in Paris…)… the yellow ghost lets fans produce social content for all users. Fans wants to be seen and involved on social media, Snapchat is a perfect example of this. In 2016, brands will continue to use these platforms to communicate with their audience and engage with fans.” Adrien Danjou, Social Media Intern
Incorporate Sport Data
“In the year of the EUROs, the brands that do well will find the best way to incorporate sports data with live fan engagement. Sports data has been the creeping tiger of the last two years and with sports data companies seeing such heavy investment, particularly in the US, it’s going to become an integral part of live fan engagement.” Matt Tewhatu, Content Account Manager
Twitter Moments may have its moment
“At the very end of 2015 Twitter Moments was released in the UK across desktop and mobile apps, and although people are just getting used to this extra tab, this could really provide an engaging platform, especially for major sporting and music events, for fans to consume the most engaging and biggest news in real-time.” Mary Varney, Senior Account Manager
New technology, new ways to engage fans
“Technological developments will create new possibilities for engaging fans. The rise of beacon technology will allow targeted messages to be sent to specific sections of a sports venue, wearable tech will provide data on the mood inside the stadium that can be shared with people at home and mobile apps will capture the ever-growing number of people glued to their smartphones.” Freddie Wassell, Account Executive
Check out our full Digital, Fan Engagement and Social Media 2016 Predictions here.
