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Brands tell the story of the 2015 Rugby World Cup

Mary Varney - 5th November 2015 - 0 comments

When such a high-profile global tournament comes around, it’s often the big brands that look to piggy-back on its popularity in order to further their own brand awareness. And as the Rugby World Cup came around, this occasion was no different.

What is interesting about brand involvement in big occasions like the 2015 Rugby World Cup is that they can afford to be a little more aware of their own audience than the official tournament iself.

If you didn’t follow the tournament, don’t worry, we’ll let your favourite brands tell you the story.

Major partner Heineken were able to kick-off the tournament with a bang after securing the rights to the kick-off well before the tournament started!

Meanwhile, no brand rights, no problems for Burger King who launched the first scrum.

Brands weren’t scared to recognise history either after the Japanese upset South Africa with Guinness paying tribute to this historic performance.

And the rugby fans in New Zealand had a laugh with Yahoo throwing this gem out.

Tesco were quick to jump on the fact that Australia had a chance to knock England out of the tournament. And they were surprisingly bi-partisan considering England was the host nation.

However the laughs didn’t last too long after England’s loss against Australia meant a very early elimination from the tournament.

Sainsbury’s weren’t far from the action either with this clever ad, promoting their food and the rugby at the same time.

One of the biggest brands in the world were always going to come swoop in with their clever ads as Adidas paid tribute to the All Blacks for winning third Rugby World Cup.

In the same way, Beats by Dre congratulated its ambassador, All Black captain Richie McCaw. King Richie please.

With the Rugby World Cup finished, it’ll be fascinating to see the content and the innovations on social media from brands for the next edition of the tournament in Japan in 2019. Until then.

Author avatar

Mary Varney

Mary is a Senior Account Manager at Snack Media. Follow her on Twitter @varns_social

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