The second day is nearly over as the top global names in sport business and sport performance turn out at Stamford Bridge to provide leading insight into their various fields.
Here we take a look at the key talking points from day two and how social media has reacted to #Leaders15:
Wilson!
By far the most engaging and stand-out ‘performance’ of the day came from CEO of Electronic Arts (EA), Andrew Wilson. With a real focus on fresh content and creating connections, the folks behind gaming-giant FIFA are leading the way in the sports business industry.
Fantastic insights today from @EA CEO Andrew Wilson on fighting for consumers precious time. Great stats #Leaders15 pic.twitter.com/7GwsG70HF4
— LEADERS Performance (@Leaders_Insight) October 8, 2015
Andrew Wilson stealing the show at #Leaders15. A fantastic perspective on business and the nature of the consumer relationship. #sportsbiz
— Snack Media (@snackmedia) October 8, 2015
It’s all about ESports!
We learnt some staggering statistics surrounding content. With an aim to develop world superstars as an emerging powerhouse in the industry, keep your eye out for them in the future.
E-Sports fans on avr. stream 400 minutes of content a day (!) on the Twitch platform #sportsbiz #Leaders15 pic.twitter.com/TgJOMJKrJL
— Stefan Pflug (@Stefan_Pflug) October 8, 2015
https://twitter.com/GMRMarketingUK/status/652055505486114816
116 minutes spent in native apps that come with the phone so only 22mins to fight over! #Leaders15 pic.twitter.com/WbH9qE9WIV
— Snack Media (@snackmedia) October 8, 2015
We also received valuable industry tips from EA:
1. Build long-term relationships
2. Create connections and a philosophy
3. Make consumers stick around.
4. Provide fresh, engaging content
5. Listen and act on issues within a community
The greatest referee ever?
If you haven’t heard of Pierluigi Collina, you’re making us all feel old! Known for his stern approach on the pitch, this concentration certainly came across at #Leaders15. Providing leading insight into modern refereeing, Collina is far from pleased with its current state.
“5th officials are like ducks – they look like they’re doing nothing, but they’re paddling furiously beneath the surface.”
The unmistakable Pierluigi Collina talks refereeing @Leaders_Insight #Leaders15 pic.twitter.com/6FzhNyyHKZ
— Pitch Marketing Group (@pitchlondon) October 8, 2015
Fan Engagement – it’s all about the fans!
Fans are at the heart of sport, and to further better their experience, fan engagement was a key feature of the conference. Twitter were at the centre of this new engagement strategy, focusing specifically on Snappy TV, Twitter Mirror and 360 vine.
The panel included Italian giants Juventus, Dutch champions PSV Eindhoven and the MLS. They discussed ‘heat of the moment’ marketing, the monetising of social media, collecting data and the realisation that fan engagement is the first step to new important revenue streams.
Great panel lineup for #FanEngagement #Leaders15 pic.twitter.com/OtVASHrnQi
— Snack Media (@snackmedia) October 8, 2015
.@twitter to push @SnappyTV, @TwitterMirror & 360 vine – video now key to every brand strategy? #video #Leaders15
— Snack Media (@snackmedia) October 8, 2015
Thanks for sharing these interesting insights @laurafrofro @vandey01 – Packed suite @Leaders_Insight #FanEngagement pic.twitter.com/CZ3OuKVbP1
— O2 Management (@O2_management) October 8, 2015
Bob ‘harnessing digital opportunity’ Bowman
MLB provided a great conclusion to the conference. They focussed heavily on revenue driven by content, with a focus on game-day as their concentrated content hotspot.
#GameDay App must haves: 1. Video 2. Be mobile 3. Be shareable 4. Fans would love to have it from source – @MLB #Video #Mobile #Leaders15
— Snack Media (@snackmedia) October 8, 2015
Bob Bowman, MLBAM pushing view that sports shd hold back digital rights from TV deals to create own content #Leaders15
— Kevin McCullagh (@kevinmccullagh) October 8, 2015
