Top global names in sport business and sport performance turned out at Stamford Bridge to provide leading insight into their various fields.
Here we take a look at the key talking points from day one and how social media has reacted to #Leaders15:
CHUNG MONG-JOON
Perhaps the most dramatic moments of the entire conference came from FIFA Presidential candidate Chung Mong-Joon, who had many a distasteful thing to say about the incumbent President, Sepp Blatter.
https://twitter.com/EpsilonUK/status/651708658204737536
Chung Moon-Joon doesn't mince his words: “Mr Blatter, in short, is a hypocrite and a liar.” #Leaders15
— Gordon Campbell (@GordonCampbell7) October 7, 2015
WE LEARNED FROM GOOGLE
Google, the online oracles, were in their prime at the event. Sharing valuable industry tips, they expressed three major tips to help thrive as a leader:
1. Show up: be present, are you in the moments that matter? Be in the space.
2. Wise up: learn from your performance – as applicable to business and sport. Test and look at feedback to build better content and audience.
3. Speed up: it’s not expensive to experiment. Use the web as a real time focus group and receive the marginal improvements.
https://twitter.com/BrandwaveTeam/status/651705178656215040
https://twitter.com/OWeingarten/status/651705209622798336
DATA, DATA, DATA
To paraphrase the great Liza Minnelli, data makes the world go around. This was certainly echoed at #Leaders15, with data facts flying left, right and centre!
.@Beko asking @FCBarcelona for data during and after campaigns. Data = loyal partners #Leaders15
— Snack Media (@snackmedia) October 7, 2015
Dale says big data and computer intelligence will help sports deliver the right content to ppl at the right time. #leaders15
— Kevin McCullagh (@kevinmccullagh) October 7, 2015
https://twitter.com/stevenslayford/status/651728410079850496
“DIGITAL AND SOCIAL TEAMS NOW HAVE AN EQUAL SEAT AT THE EXECUTIVE TABLE”
Facebook & Snapchat took to the floor and they didn’t half floor us with some of their stats:
650million of 1.5billion Facebook fans are connected to a sports league, club or franchise page says @facebook #Leaders15
— LEADERS Performance (@Leaders_Insight) October 7, 2015
+15 million more fans engaged with the Super Bowl on @Facebook this year #Leaders15 big fan growth opportunity…
— LEADERS Performance (@Leaders_Insight) October 7, 2015
.@snapchat – We have over 4 billion viewers a day #Leaders15 pic.twitter.com/YTZ4fiddxG
— LEADERS Performance (@Leaders_Insight) October 7, 2015
Both parties were naturally very positive about what their platforms can deliver & achieve, but one person had a very important point to make:
So platforms unsurprisingly positive on their impact. Would b interesting to hear if rights-holders agree … #leaders15
— Kevin McCullagh (@kevinmccullagh) October 7, 2015
USA, USA, USA!
The NFL has massive opportunities to engage with fans outside of match days, and with the sport growing both in America and over in the UK, fans are accessing NFL coverage more than ever!
one game lasts max 3hrs, off-line usage more than three times that #opportunity to #cash #leaders15 https://t.co/BSaSKuP49g
— Jukka Raatikainen (@JukkisR) October 7, 2015
BLOGGERS VS MAJOR NEWS PUBLICATIONS
Former editor of The Sun, David Dinsmore, had some very surprising comments about bloggers. Come on David, social media is built on bloggers!
.@TheSun perspective on audience and the impact of bloggers very surprising… Missing an opportunity/ the point? #Leaders15
— Snack Media (@snackmedia) October 7, 2015
Bloggers & small media can't match major newspapers who do major news stories such as Lance Armstrong or Fifa says David Dinsmore #Leaders15
— Calacus PR (@Calacus_PR) October 7, 2015
STAT OF THE DAY
Despite Chung’s speech, Google and data taking centre stage at the event, football still managed to steal the limelight with the fact of the day rather staggering to say the least:
STAT: An incredible 97% of @FCBarcelona fans are outside of Spain #Leaders15 #football
— Snack Media (@snackmedia) October 7, 2015
