You probably love football. You probably say ‘I only played a bit of rugby at school’. But admit it, you’re absolutely loving the Rugby World Cup!
Rugby fever has truly swept the nation, with the English-held tournament allowing for everyone of all sports to become involved in the country’s second favourite game.
With social media on a constant rise, this wonderful competition is embracing all there is to love about online content. From colourful hashtags, to active sponsors, here are just some of the social highlights from the tournament so far:
As measured by Amobee, Heineken have been the top brand so far in the tournament. With the use of interactive videos and a host of famous names to accompany their coverage, Heineken are at the heart of this year’s competition.
Find a 1993 UK coin to bag tickets to the Coin Toss
at #RWC2015 http://t.co/E40uvzJ5E5 #ItsYourCall Over 18s only. pic.twitter.com/X03pskIJZv— Heineken® UK (@Heineken_UK) September 28, 2015
It is not just @RugbyWorldCup that are doing a good job of engaging with their fans – sports and non-sports brands have also jumped on the bandwagon:
If you have #RugbyWorldCup fever like us, take a quick break and watch this video #RWC2015 http://t.co/c15QJBhkR6
— WeareCrystaline (@WeareCrystaline) September 22, 2015
Stop ball. Reply with pic => Chance to win a #RWC2015 match ball! Ends 25/9/15. Age 13+ T&Cs http://t.co/GxOnjAfHxs pic.twitter.com/BAk4WZgLpB
— Coca-Cola GB (@CocaCola_GB) September 24, 2015
https://twitter.com/beatsbydreUK/status/647860651323486208
Twitter definitely embraced everything Rugby. With the official hashtag #RWC2015 trending daily and the hashflags in use for every fixture.
Guinness have been tugging at our heart strings all tournament. This powerful advert has been widely commended for its message:
https://www.youtube.com/watch?v=rBOTKSQ89M8
Fans have been enjoying the various rugby fan-zones around the country, with Instagram the home of comical pictures.
https://instagram.com/p/8LMMoHxwMY/?tagged=rwc2015
Rugby World Cup has been providing some fantastic and engaging content for all fans from its Twitter handle alone.
From visual stats for fans to enjoy
STATS REVEALED: after 1⃣9⃣ matches enjoy all of the #RWC2015 numbers http://t.co/NqL1uV0Uen 📟 pic.twitter.com/lxi7z0X5jq
— Rugby World Cup (@rugbyworldcup) September 28, 2015
To popular rugby player beard’s Vines:
Beard Game = Strong. Check out these hirsute #RWC2015 stars. Which beard are you?https://t.co/MIaFDuafUj
— Rugby World Cup (@rugbyworldcup) September 26, 2015
But what do fans get during the matches? Prepared imagery for all eventualities:
ONE FOR THE FORWARDS: #IRE's pack drive over to score their 6⃣th try of the day & 1⃣3⃣th of #RWC2015 #IREvROM pic.twitter.com/yUXfy8u78x
— Rugby World Cup (@rugbyworldcup) September 27, 2015
And don’t forget the official RWC live blog for a live running commentary of all games
So there we go! Rugby has officially swept the nation and there has definitely been no better way to follow it than through the magic of social media.
