Is Wimbledon Winning in Social Media this Year?

Even if you weren’t planning on following Wimbledon this year, their social footprint is all over your timeline and newsfeeds.

You are over-whelmed with behind-the-scenes footage, players news and don’t forget the Wimbledon hashflags changing as the tournament progresses.

Here are just some of the social highlights from this year’s tournament so far:

Wimbledon are using the talent it hosts over the two week long tournament to promote some of it’s new social features:

Sneakers ✔️ Racket ✔️ Playlist ✔️ New Twitter Emojis ✔️ #Wimbledon #SeeYouOnTheCourt pic.twitter.com/emt4XwbeeY

— Serena Williams (@serenawilliams) June 26, 2015

We have even found ourselves following the players just for insightful tweets such as this on Rest Day:

🇬🇧🌍📱🔌😴💤⏰📢💭 🚿👕☕️🍳💆🏽🕧🚙🏃🏻🕛⛅️🌱🎾👊🏼✨🚿🍓🚗🍝🍖🍫🍦☕️😄💆🏽📺🎾😀☀️💭💡🎯😋👋🏼🔚 #DayOff

— Roger Federer (@rogerfederer) July 3, 2015

There has been a lot of premium vine content going out through the Wimbledon accounts this year, which have been even more eye-catching with Twitter’s new auto play feature for videos.

Then we have incredible match images being posted on Instagram (with funny captions):

You can get a little hungry playing five sets. #wimbledon photo Florian Eisele

A photo posted by Wimbledon (@wimbledon) on Jul 8, 2015 at 11:48am PDT

Despite initial concerns that fans attending the tournament would attempt to stream the games on the app (which has been banned), Periscope also made it’s Wimbledon debut:

Tomorrow I'll be doing a walking tour from the @Wimbledon account on @periscopeco around 2pm GMT 🌱🎥 Watch along & ask Q's!

— Roger Federer (@rogerfederer) June 25, 2015

However, it is not just @Wimbledon that are doing a good job of engaging with their fans – sports and non-sports brands have also jumped on the bandwagon:

https://twitter.com/JacobsCreek/status/618405773668950016

Reaching new heights. @GarbiMuguruza #Wimbledon finalist! #ImpactTheGame pic.twitter.com/HUfsFfI9BO

— adidas UK (@adidasUK) July 9, 2015

Hypnotic hotdogs on loop until the rain’s gone away… #Wimbledon pic.twitter.com/Of187VeAcC

— Tesco (@Tesco) July 8, 2015

So there it is.. From testing out unchartered territory, to simply spending time creating engaging footage for all fans on established social media channels – this year’s strategy certainly seems to have paid off for the tournament.